FUEL TV - "Cobblestone Riders"

FCB Lisbon

FCB Lisbon Lisboa, Portugal

Ödüller

6518

Marka: FUEL TV
Ülke: Portugal

Reklamcı: FUEL TV

Başlık	Cobblestone Riders
Haftanın	FCB Lisbon
Kampanya	Cobblestone Riders
Reklamcı	FUEL TV
Marka	FUEL TV
İlk Yayınlanma Tarihi	2017 / 3
Sektör	TV/Radio Programs & Stations
Slogan	More than creating a brand promotion, we created a brand-new sport.
hikaye	We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport.
felsefe	Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specially designed to skate the unskateable.
Sorun	Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience. Hot to engage with skateboarding social community and create relevant local online content in a country where the streets are the nightmare of any skater?
Sonuç	MOST WATCHED AND SHARED VIDEO IN THE HISTORY OF FUEL TV’S SOCIAL MEDIA 22X MORE VIEWS THAN THE 2ND MOST POPULAR VIDEO 225.000€ IN ONLINE EARNED MEDIA IMPACTED OVER 18 MILLION HOMES IN 70 DIFFERENT COUNTIRES
Medya Türü	Web Film
Süre	120 seconds
film müziği	Fast Eddie Nelson - Baptize me in Wine
Yaratıcı Yönetmen Ortağı	edson athayde
Yaratıcı Yönetmen	Luis Silva Dias
Reklam Yazarı	Viton Araùjo
Sanat Yönetmeni	Rodrigo Burdman
Sanat Yönetmeni	Eduardo Pastor
Tasarımcı	João Martins
Product Development	Ricardo Marques
Yönetmen	Mario Patrocinio
Yönetmen	Pedro Patrocinio
Sound Designer	Paulo Costa
Post Prodüksiyon	Claudio Jordão