| Başlık | Bracelets |
| Haftanın | Duval Guillaume |
| Kampanya | Bracelets - MSF |
| Reklamcı | Médecins sans Frontières |
| Marka | Artsen Zonder Grenzen / Médecins Sans Frontières |
| Posted | Mayıs 2007 |
| Ürün | Human Aid |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | Raise empathy by spreading the measuring bracelet that is used by doctors to define a kids chances of surviving. |
| felsefe | Create a hype around the MUAC* bracelets. These bracelets are used by the doctors on the field, in order to measure the degree of malnutrition. It is a very easy and rapid predictor of the risk of death. Its a system that is so simple, its almost shocking. One million MUAC* bracelets were spread at strategic spots around Belgium. They were attached to objects as wide as a malnourished childs upper arm: the leg of a chair, fencing, bicycle stands, childrens prams etc... |
| Sorun | Build awareness of the malnutrition problem as it is still an issue today. Fundraising for the cause. |
| Sonuç | Thanks to the campaign, MSF has received more than 1 million in donation. 325.000 euros are attributed to the above communication and 647.428 euros thanks to a mailing. |
| Medya Türü | Case Study |
| Süre | |
| Market | Belgium |
| Yaratıcı Yönetmen | Peter Ampe |
| Reklam Yazarı | Peter Ampe |
| Yaratıcı Yönetmen | Katrien Bottez |
| Sanat Yönetmeni | Katrien Bottez |
| Yaratıcı Yönetmen | Xavier Bouillon |
| Sanat Yönetmeni | Xavier Bouillon |
| Sanat Yönetmeni | Alexander Cha'ban |
| Müşteri Direktörü | Inez De Pooter |
| Reklam Yazarı | Tiny Nys |
More Work
SEE ALLHuman Ball
- MARKA:
- Médecins sans Frontières - Doctors Without Borders
- HAFTANIN:
- Duval Guillaume