Bin Zhang
Prodüksiyon Şirketi Prodüktör at Beijing Dentsu - Shanghai Branch
Shanghai, China
BaşlıkPing Pong
Başlık (ana dil)Mandrain
Haftanın
Kampanya Ping Pong
Reklamcı Shanghai Social Protection Bureau
Marka Shanghai Governor
PostedŞubat 2006
Ürün Care of Growth
Sektör Consumer & Public Services
Slogan Open your heart, share the growth of joy!
hikaye The Task:

Since China has one child policy, most of the parents were spoiled their only child in a negative way. Such as knock up their child alone at home to avoid public activities which will cause Autism.
felsefe The Naked Idea:

The game of ping-pong, which suppose has to play by two persons.
A poor lonely kid can only play with his shadow on the wall, which blocks the communication and also the share of joy deep down child’s heart.
The shocking scene at the end is not only one child has this situation, on the other side of the wall there has more… and more in order to call for parent’s attention on this serious matter.
Sorun The Promise:

The ending super “Open your heart, share the growth of joy!” is encourage the child to break the wall in their heart and join social community’s activities.
Sonuç Educating parents to care their child of growth not only physically but also mentally healthy.
Medya Türü Television & Cinema
Süre
Market China
Yaratıcı Yönetmen
Ajans Prodüktörü
Sanat Yönetmeni
Prodüksiyon Şirketi Prodüktör

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