Başlık | Glenda |
Haftanın | Publicis Mojo Sydney |
Kampanya | Hidden Truths - Nescafé |
Reklamcı | Nestlé |
Marka | Nescafé |
Posted | Nisan 2008 |
Ürün | Antioxidants |
Sektör | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Slogan | Coffee is a Natural Source of Antioxidants |
hikaye | Hidden Truths. The revelations of Ballet Dancers, train drivers, wrestlers, twins and coffee beans. |
felsefe | The idea was to use real people, with real hidden truths, as a believable way of delivering the truth about the coffee bean. |
Sorun | The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. |
Sonuç | The truths shared are personal and real. The people and locations are real. Nothing is fabricated. At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each persons hidden truth. |
Medya Türü | Television & Cinema |
Süre | |
Daha fazla bilgi | www.hiddentruths.com.au/ |
Prodüksiyon Şirketi Prodüktör | Angela Bray |
Ses Tasarım Şirketi | Aleesha Dibbs |
Ajans Prodüktörü | Jasmin Ferguson |
Sanat Yönetmeni | Kirsty Gavin |
Reklam Yazarı | Dean Hunt |
Ses Tasarım Şirketi | Nick Maher |
Yönetmen | Fiona McGee |
Editör | Simon Njoo |
Other | Florence Tourbier |
Yaratıcı Yönetmen | Micah Walker |