Smart - "Bad Parking 1"

BBDO Berlin

BBDO Berlin Berlin, Germany

4495

Başlık	Bad Parking 1
Haftanın	BBDO Berlin
Kampanya	Bad Parking
Reklamcı	Daimler AG
Marka	Smart
İlk Yayınlanma Tarihi	2020 / 2
Sektör	Compact & Small Cars
Slogan	If only every electric vehicle could help you park.
hikaye	It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.
Medya Türü	Print
Yaratıcı Ajans Başkanı	Till Diestel
Yaratıcı Yönetmen	Siyamak Jung
Yaratıcı Yönetmen	Jeannette Bohné
Yaratıcı Yönetmen	Pedro Americo
Reklam Yazarı	Eduardo Balestra
Sanat Yönetmeni	Luis Paulo Gatti
Yönetici Direktör	Mark Hassan
Project Director	Anja Schwarzmann
Print Producer & Art Buyer	Betty Zschirnt
Fotoğrafçı	Murat Aslan
Prodüksiyon Şirketi	Pflanz Produktionsservice (Berlin)