Entel - "Unlimited Apologies (Film Case)"

McCann Lima

McCann Lima Lima, Peru

2173

Başlık	Unlimited Apologies (Film Case)
Haftanın	McCann Lima
Kampanya	Unlimited Apologies
Reklamcı	Entel Perú
Marka	Entel
İlk Yayınlanma Tarihi	2018 / 5
Sektör	Telecommunications Services
felsefe	The Peruvian telco market is ruled by pre-paid users as they represent more than 70%. When ENTEL arrived in the Peruvian market in 2014 as a challenger, it needed to be aggressive to try to change the most important rule: calling to numbers that are part of your same carrier is much cheaper than calling to other carriers. That´s why competitors created their own "Private Networks", which worked on the idea that being part of the biggest providers is more convenient. Regarding all this, ENTEL wanted to launch a new promotion for pre-paid wireless users which was unlimited calls to all providers. But being the new one is harder when consumers level of trust in the category is low. So in order to succeed and grow, we needed to raise our sales 10% vs. the previous year and get the best association with "a provider that understands my needs" thus creating an emotional bonding experience.
Medya Türü	İnteraktif
Süre	128 seconds
Yaratıcı Ajans Başkanı	Christian Caldwell
Yaratıcı Ajans Başkanı	Mauricio Fénandez Maldonado
Yaratıcı Yönetmen	Fabrizio Tapia
Yaratıcı Yönetmen	Giovanni Macco
Yaratıcı Yönetmen	Javier H Delgado
Yaratıcı Ekip	Carlos Banda
Reklam Yazarı	Javier H Delgado
Sanat Yönetmeni	Fernando Valladares
Prodüktör	Alonso Palomino