CCO/Writer + Creative Consultant, CCO
at
Cangria, speaker@Cannes '15+'16+'17, Co-Founder Hopeland (Charity), Entrepreneur
New York, United States
| Başlık | Most Honest City |
| Haftanın | SS+K |
| Kampanya | The Most Honest City in America |
| Reklamcı | Honest Beverages |
| Marka | Honest Tea |
| İlk Yayınlanma Tarihi | 2011 / 3 |
| Sektör | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| felsefe | To find the most honest city in America, SS+K, New York created unmanned pop-up Honest Tea stores that relied on the honor system. |
| Sorun | Honest Tea had a limited budget and wanted ot make lots of noise to introduce themselves into new markets across the country. So we created a campaign from their very essence: honesty. |
| Sonuç | 280 million total impressions 160 press stories $2.8 million in earned media, including dozens of TV news stations |
| Medya Türü | Ambient |
| Prodüksiyon Şirketi | Interference |
| Müşteri Temsilcisi | Laura Blackburn |
| Müşteri Direktörü | Alex Mailman |
| Prodüktör | Ben Cohen |
| Yaratıcı Yönetmen Ortağı | Matt Ferrin |
| Yaratıcı Yönetmen Ortağı | Sam Mazur |
| Yaratıcı Ajans Başkanı | Marty Cooke |
| Yaratıcı Yönetmen | Sam Saunders |
More Work
SEE ALLClean My Path
- MARKA:
- Eureka
- HAFTANIN:
- Sublime Communications
Instyle Full Page
- MARKA:
- Tommy John Underwear
- HAFTANIN:
- Partners & Partners