CCO/Writer + Creative Consultant, CCO
at
Cangria, speaker@Cannes '15+'16+'17, Co-Founder Hopeland (Charity), Entrepreneur
New York, United States
| Başlık | Instyle Full Page |
| Haftanın | Partners & Partners |
| Kampanya | Instyle Full Page |
| Reklamcı | Tommy John Wear |
| Marka | Tommy John Underwear |
| İlk Yayınlanma Tarihi | 2013 / 5 |
| Sektör | Lingerie, Underwear, Pajamas |
| Slogan | Real, Smart Underwear for Real, Smart Men |
| hikaye | Young Discoverers Club were briefed with 6 days until final materials were due. We concepted, presented, cast, shot, retouched and put in layout a completely new spot with new tagline in that time. |
| felsefe | The men's underwear category is bereft with ridiclous poses, lots os oil, and no concept. We wanted to lift the lid on that my pokng fun at pretty much all of the competitors, but with the understanding that women (our audience in InStyle magazine) still liked to look at attractive semi-naked men. |
| Sorun | Break through the clutter with some intelligence and honesty. |
| Medya Türü | Magazine |
| Yaratıcı Ortak | Sam Saunders |
| Reklam Yazarı | Reese Carpenter |
| Reklam Yazarı | Sam Saunders |
| Sanat Yönetmeni | Andrew Tider |
| Ajans Prodüktörü | Chantille Saunders |
| Prodüktör | Emeline Rodelas |
| Fotoğrafçı | Gavin Rea |
| Retoucher | Donna Mae Vering |
More Work
SEE ALLClean My Path
- MARKA:
- Eureka
- HAFTANIN:
- Sublime Communications
Most Honest City
- MARKA:
- Honest Tea
- HAFTANIN:
- SS+K