| Başlık | Mixed Meds - Instagram |
| Haftanın | Clemenger BBDO |
| Kampanya | Mixed Meds |
| Reklamcı | New Zealand Transport Agency |
| Marka | NZTA |
| İlk Yayınlanma Tarihi | 2022 / 3 |
| Sektör | Road Safety |
| hikaye | 78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving. This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral. |
| felsefe | On their feeds, people are led to the @MixedDriving cabinet on Instagram, where they can explore each mix in-depth, and unpack why they can cause harm while driving. |
| Sorun | Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. |
| Medya Türü | Social Media |
| Süre | |
| Prodüksiyon Şirketi | Revolver |
| Yönetmen | Pete Baker |
| Senior Business Manager | Emma Brown |
| Yaratıcı Ajans Başkanı | Brigid Alkema |
| Senior Art Director | Steve Hansen |
| Senior Copywriter | JP Twaalfhoven |
| Senior Creative | Frances Cooke |
| Senior Creative | Alex Metson |
| Prodüktör | Mark Foster |
| Sanat Yönetmeni | Nick Weir |
| Ajans Prodüktörü | Christina Hazard |
| Senior Producer | Carne Godfrey |
| Prodüksiyon Sorumlusu | Pip Smart |
| Prodüksiyon Sorumlusu | Jasmin Helliar |
| Strategist | Andy Graham |
| Görüntü Yönetmeni | Matt Henley |
| Post Prodüksiyon | The Glue Society Studios |
| Editör | Luke Crethar |
| Oyuncu Seçimi | Kate McGill Casting |
| Fotoğrafçı | Steve Boniface |
| Retoucher | Becci Manson |
| Yönetici Direktör | Michael Ritchie |
| Executive Planning Director | Lisa Divett |
| Renkçi | Scott Stirling |
| Reklam Sorumlusu | Lauren Cooke |
| Reklam Sorumlusu | Nikki Gates |
| Reklam Sorumlusu | Paul Graham |
| Reklam Sorumlusu | Ryan Stevenson |
| Head of Business Partnerships | Sally Hooper |
| Business Team Head | Rachel Turner |
| Medya Ajansı | OMD New Zealand |
| Strategy Director | Jake Firman |
| Account Director, Media | Mel Falconer |
| Senior Account Manager, Media | Kirsten Chin |
| Account Manager, Media | Charlotte Eastman |
| Direction & Product Design | Pete Baker |
| Konsept | Andrea Davis |
| Model Tasarımı | Human Dynamo |
| Music Composer & & Sound Design | Stefaan Van Leuven |
| Ses Prodüktörü | Jonathan Mihaljevich |
| Sound Design | Chris Ward |
More Work
SEE ALLMike
- MARKA:
- Lazy Sneakers
- HAFTANIN:
- VMLY&R New Zealand
Zopirolspritz
- MARKA:
- NZTA
- HAFTANIN:
- Clemenger BBDO
Tramawineor-two
- MARKA:
- NZTA
- HAFTANIN:
- Clemenger BBDO
Codeinnabis
- MARKA:
- NZTA
- HAFTANIN:
- Clemenger BBDO
Morphand-a-pentin
- MARKA:
- NZTA
- HAFTANIN:
- Clemenger BBDO
Diazafew-Beers
- MARKA:
- NZTA
- HAFTANIN:
- Clemenger BBDO
Your shoes have their name on them
- MARKA:
- Lazy Sneakers
- HAFTANIN:
- VMLY&R New Zealand
Mixed Meds
- MARKA:
- NZTA
- HAFTANIN:
- Clemenger BBDO