| Başlık | Tiger Royalty |
| Haftanın | Happiness Brussels, an FCB Alliance |
| Kampanya | Tiger royalty |
| Reklamcı | Panthera |
| Marka | Panthera |
| Posted | Aralık 2015 |
| Sektör | Animal Rights/Safety/Adoption |
| hikaye | Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image. |
| Medya Türü | Television & Cinema |
| Süre | |
| Strategic Director | Karen Corrigan |
| CEO Happiness Saigon | Alan Cerutti |
| Yaratıcı Yönetmen | André Mota |
| Chief Innovation | Kris Hoet |
| Müşteri Direktörü | Pascal Kemajou |
| Grafik Tasarım | Anna Touvron |
| Web Development | Bliss Interactive |
| Editör | Philippe Blondeau |
| Film Production Company | Moxy |
| Ajans Prodüktörü | Bart Vande Maele |
| Account Management Happiness Saigon | Livia Lancelot |
| Account Management Happiness Saigon | Nejwa Jacobs |
| Yaratıcı Yönetmen | Pieter Claeys |
| Yaratıcı Yönetmen | Niek Eijsbouts |
| Yaratıcı Yönetmen | Philippe Fass |
| Yaratıcı Yönetmen | Geoffrey Hantson |
More Work
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Probably TEDx
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- Happiness Brussels, an FCB Alliance
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Idea 5
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Idea 4
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- HAFTANIN:
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Idea 3
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- Seth & Riley's Garage
- HAFTANIN:
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