| Başlık | Live Looper |
| Haftanın | BBDO New York |
| Kampanya | Downtown Records |
| Reklamcı | Downtown Records |
| Marka | Downtown Records |
| Posted | Nisan 2018 |
| Ürün | The Academic |
| Sektör | Consumer Electronics & Audio-Visual |
| hikaye | When you stream on Facebook Live, it takes some time before the video pops up on your page. So you can create an infinite loop effect by filming your own Facebook page. The Academic made creative use of this quirk by introducing different layers of a song one by one. The whole recording was live and had to be performed spotlessly in a single take, otherwise every mistake would be repeated indefinitely. |
| hikaye (ana dil) | In an era of bedroom rockers, The Academic are super tight live musicians– so we pursued a unique twist on their live performance. We discovered that when you stream on Facebook Live, it takes some time before the video pops up on your page. And that you can create an infinite loop-effect by filming your own Facebook page during that live stream. After an intense R&D phase, we successfully turned Facebook Live’s delay into an audio and visual loop sampler - precise enough to loop the song. We rearranged every instrument on the single to fit the length of Facebook’s delay and introduced all the different layers one by one. The whole recording was live and had to be performed spotlessly in a single take, every mistake would be repeated indefinitely. |
| Medya Türü | Others |
| Süre | |
| Yaratıcı Ajans Başkanı | David Lubars |
| Yaratıcı Ajans Başkanı | Greg Hahn |
| Yaratıcı Yönetmen | Tom Markham |
| Yaratıcı Yönetmen | Bart Mol |
| Yaratıcı Yönetmen | Pol Hoenderboom |
| Director of Integrated Production | David Rolfe |
| Senior Producer | Mo Twine |
| Associate Producer | Daniele Lukacs |
| Communication Planner | Azzahra Lopez |
| Creative technologist | Filip Williander |
| Influencer Manager | Lucy Bennett |
| Intern | Tatiana Duarte |
| Prodüksiyon Şirketi | BBDO Studios |
| Yönetmen | Law Chen |
| Prodüktör | Jonathan Hsu |
| Behind the Scenes | Jeff Reagan |
| Editör | Alex Lubars |
More Work
SEE ALLElderly 4
- MARKA:
- UNESCO
- HAFTANIN:
- Cappuccino
Elderly 3
- MARKA:
- UNESCO
- HAFTANIN:
- Cappuccino
Elderly 2
- MARKA:
- UNESCO
- HAFTANIN:
- Cappuccino
Elderly 1
- MARKA:
- UNESCO
- HAFTANIN:
- Cappuccino
Not Your Summer
- MARKA:
- The Academic
- HAFTANIN:
- BBDO New York
Care-E
- MARKA:
- KLM
- HAFTANIN:
- BBDO New York
Change the Course of History
- MARKA:
- IRC/ Getty Images
- HAFTANIN:
- BBDO New York
The Beauty In Motion
- MARKA:
- KLM Royal Dutch Airlines
- HAFTANIN:
- DDB & Tribal Amsterdam
Schiphol & KLM: Cover Greetings
- MARKA:
- KLM & Schiphol
- HAFTANIN:
- DDB & Tribal Amsterdam