UNESCO - "Elderly 4"

Cappuccino

Cappuccino São Paulo, Brazil

166

Başlık	Elderly 4
Haftanın	Cappuccino
Kampanya	Is this how you see me?
Reklamcı	UNESCO
Marka	UNESCO
İlk Yayınlanma Tarihi	2023 / 6
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	The campaign for UNESCO, supported by the Brazilian Ministry of Human Rights and Citizenship, aims to expose a side of aging often overlooked: violence against elderly people in Brazil. The idea is to use Artificial Intelligence, a trending topic, to draw attention to an issue that goes unnoticed: confronting the idealization of our old age, showing that it's not yet a reality for a large part of the population. We tend to romanticize old age that is sadly not accessible to everyone, blinding us to a reality experienced by millions of elderly people every day. In 2022, there were 97 thousand reports of violence in Brazil, according to the National Human Rights Ombudsman. In the first quarter of 2023, there were more than 47 thousand reports and over 282 thousand violations.
Medya Türü	Web Film
Süre	138 seconds
President	Vitor Elman
President	George & co
Yaratıcı Ajans Başkanı	Vitor Elman
Yaratıcı Ajans Başkanı	George & co
Yaratıcı Yönetmen	Cacá Passos
Prodüksiyon Şirketi	Bart Mol
Reklam Yazarlığı	Bruno Ferro
Sanat Yönetmeni	Cristhian Fonteles
Strategy Director	Camila Teshima
Client Services Manager	Gabriela Gomes
Prodüksiyon	Tatiana Brossi