| Başlık | See Potential Not Disability |
| Haftanın | Y&R Dubai |
| Kampanya | See Potential |
| Reklamcı | Al Noor School |
| Marka | Al Noor School |
| İlk Yayınlanma Tarihi | 2011 / 1 |
| Sektör | Colleges, Universities & Education Centers |
| Slogan | See potential not disability |
| felsefe | We made innovative use of the globally recognised handicap sign. A vinyl die-cut sticker was designed with the relevant elements. When stuck on the handicap sign, it neatly turned the logo into a magician or basketball player or singer or astronomer. Through this execution we managed to turn disability into potential, simply and effectively without any budget. On the 27th of January, 2011, handicap signs across the city became mini billboards driving home the centre’s message to curious passers-by. |
| Sorun | To create awareness about the Al Noor Training Centre, which helps children with special needs find their place in society. With no budget we had to find an ingenious way to use media and make our message heard |
| Medya Türü | Case Study |
| Yaratıcı Yönetmen | Shahir Zag |
| Yaratıcı Yönetmen | Husen Baba |
| Yaratıcı Yönetmen | Wilbur D'Costa |
| Reklam Yazarı | Wilbur D'Costa |
| Sanat Yönetmeni | Husen Baba |
| Ajans Prodüktörü | Amin Soltani |
| Video Editor | Subash Mishra |
More Work
SEE ALLHello Happiness Phone Booth
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- Y&R Dubai
Taking Home Happiness
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- Y&R Dubai
Football Never Forgets - Saudi Arabia
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- Y&R Dubai
Street Rules - Jordan
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- Y&R Dubai
The Tigers of Palestine
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- Y&R Dubai
Hello Happiness
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- Y&R Dubai
Dubai's Got Culture
- MARKA:
- Quint Magazine
- HAFTANIN:
- Y&R Dubai
See Potential
- MARKA:
- Centre for special needs children
- HAFTANIN:
- Y&R Dubai