| Başlık | Grandparents-PreSale |
| Haftanın | Jung von Matt/Limmat Werbeagentur AG |
| Kampanya | Grandparents-PreSale |
| Reklamcı | Graubünden Ferien |
| Marka | Graubünden Ferien |
| İlk Yayınlanma Tarihi | 2018 / 4 |
| Ürün | Hotel Booking |
| Sektör | Transport, Travel and Tourism |
| hikaye | The whole of Switzerland was waiting impatiently for the new edition of a popular children's book, featuring two mountain goats who also star in Graubünden Tourism's commercials. To create some buzz, the tourist authority and its agency came up with a fun idea: a premier exclusively for grandparents. Three weeks before the book's official launch, only grandparents were allowed to buy it. In shops, seniors had to confirm their grandparent status with photos, children's drawings or, of course, a grandchild or two. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Yönetmen | Adrian Merz |
| Yaratıcı Yönetmen | Alain Eicher |
| Reklam Yazarı | Lukas Amgwerd |
| Reklam Yazarı | Maren Beck |
| Sanat Yönetmeni | Lukas Frischknecht |
| Sanat Yönetmeni | Lukas Wietlisbach |
| Yaratıcı Ajans Başkanı | Dennis Lück |
| Yönetmen | Lukas Waelli |
| Ses | Jingle Jungle AG |
| İlustratör | Amélie Jackowski |
| Basılı Malzeme Prodüktörü | Pepe Kägi |
| Retoucher | Fabrizio Rutishauser |
| Media Relations | Michel Nellen |
| Accountant | Marie Vuilleumier |
More Work
SEE ALLGrisons Golf Forte 45'000
- MARKA:
- Graubuenden Ferien
- HAFTANIN:
- Jung von Matt/Limmat Werbeagentur AG
Home of Trails
- MARKA:
- Graubünden Ferien
- HAFTANIN:
- Jung von Matt/Limmat Werbeagentur AG
4 Horses 4Matic
- MARKA:
- Mercedes-Benz
- HAFTANIN:
- Jung von Matt/Limmat Werbeagentur AG