| Başlık | Draw Ketchup 2 |
| Haftanın | Rethink Communications Inc. |
| Kampanya | Draw Ketchup |
| Reklamcı | H.J. Heinz |
| Marka | Heinz |
| Posted | Kasım 2022 |
| Sektör | Mayonnaise, Ketchup, Mustards |
| hikaye | For most people, Heinz is synonymous with ketchup. When they think of ketchup, they think of Heinz. But the brand was in danger of becoming seen as old and nostalgic in addition to facing competition from new category entrants. As the world took for granted that Heinz was the definitive ketchup, we sought to use the iconic status of Heinz to re-ignite an emotional connection with the brand and bolster consumer loyalty. |
| Medya Türü | |
| Yaratıcı Ajans Başkanı | Aaron Starkman |
| Yaratıcı Yönetmen | Mike Dubrick |
| Yaratıcı Yönetmen Ortağı | Zachary Bautista |
| Sanat Yönetmeni | Zachary Bautista |
| Yaratıcı Yönetmen Ortağı | Geoff Baillie |
| Reklam Yazarı | Geoff Baillie |
| Tasarımcı | Jaclyn McConnell |
| Chief Strategy Officer | Sean McDonald |
| Strategy Director | Julian Morgan |
| Prodüksiyon Şirketi Prodüktör | Alex Butt |
| Production Coordinator | Spencer J. Houghton |
| Basılı Malzeme Prodüktörü | Narine Artinian |
| Prodüksiyon Şirketi | R+D Productions |
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