Branch Out Neurological Foundation - "Brothers"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

5024

Başlık	Brothers
Haftanın	Rethink Communications Inc.
Kampanya	Stranger's Voice
Reklamcı	Procure
Marka	Branch Out Neurological Foundation
Posted	Kasım 2017
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots.
Medya Türü	Radio
Yaratıcı Yönetmen	Aaron Starkman
Yaratıcı Yönetmen	Dré Labre
Yaratıcı Yönetmen	Ian Grais
Yaratıcı Yönetmen	Chris Staples
Sanat Yönetmeni	Jake Bundock
Sanat Yönetmeni	Joel Holtby
Reklam Yazarı	Andrew Chhour
Prodüktör	Heather Blom
Digital Producer	Todd Harrison
Developer	Ken Malley
Basılı Malzeme Prodüktörü	Narine Artinian
Prodüktör	Kat Stewart
Yaratıcı Yönetmen	Dustin Anstey
Engineer Developer	Ryan Chalmers
Müşteri Temsilcisi	Scott Lyons
Prodüksiyon Şirketi	Vapor RMW