Başlık | Baby |
Haftanın | LG2 |
Kampanya | It Has To Stop |
Reklamcı | Société de l'assurance automobile du Québec (SAAQ) |
Marka | SAAQ |
İlk Yayınlanma Tarihi | 2020 / 1 |
Sektör | Insurance |
felsefe | The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping. |
Medya Türü | |
Süre | |
Creative Vice President | Luc DuSault |
Sanat Yönetmeni | Vincent Bernard |
Sanat Yönetmeni | Jean Lafreniére |
Reklam Yazarı | Andrée-Anne Hallé |
Müşteri Direktörü | Alexandra Laverdière |
Müşteri Temsilcisi | Camille Savard |
Medya Ajansı | Touché! phd |
Yönetmen | Olivier Staub |
Görüntü Yönetmeni | Olivier Staub |
Prodüksiyon Şirketi | Great Guns USA |
Prodüktör | Frederick Quintal |
Ses | Sylvain Roux |
Ses | Boulevard |
Photography / Retoucher | Visual Box |
Animasyon | Jean Marc Laurin |
Visual Packaging | Shed |
Animasyon | Shed |