| Başlık | Adult |
| Haftanın | LG2 |
| Kampanya | It Has To Stop |
| Reklamcı | Société de l'assurance automobile du Québec (SAAQ) |
| Marka | SAAQ |
| İlk Yayınlanma Tarihi | 2020 / 1 |
| Sektör | Insurance |
| felsefe | The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping. |
| Medya Türü | |
| Süre | |
| Creative Vice President | Luc DuSault |
| Sanat Yönetmeni | Vincent Bernard |
| Sanat Yönetmeni | Jean Lafreniére |
| Reklam Yazarı | Andrée-Anne Hallé |
| Müşteri Direktörü | Alexandra Laverdière |
| Müşteri Temsilcisi | Camille Savard |
| Medya Ajansı | Touché! phd |
| Yönetmen | Olivier Staub |
| Görüntü Yönetmeni | Olivier Staub |
| Prodüksiyon Şirketi | Great Guns USA |
| Prodüktör | Frederick Quintal |
| Ses | Sylvain Roux |
| Ses | Boulevard |
| Photography / Retoucher | Visual Box |
| Animasyon | Jean Marc Laurin |
| Visual Packaging | Shed |
| Animasyon | Shed |
More Work
SEE ALLWorker
- MARKA:
- Centraide
- HAFTANIN:
- Rethink Communications Inc.
Medical center
- MARKA:
- Centraide
- HAFTANIN:
- Rethink Communications Inc.
Vertical
- MARKA:
- Centraide
- HAFTANIN:
- Rethink Communications Inc.
Horizontal 2
- MARKA:
- Centraide
- HAFTANIN:
- Rethink Communications Inc.
Horizontal
- MARKA:
- Centraide
- HAFTANIN:
- Rethink Communications Inc.