WWF - "Debbie Wong cooks Soy Sauce Seabass"

Grey Worldwide

Grey Worldwide Kuala Lumpur, Malaysia

2372

Başlık	Debbie Wong cooks Soy Sauce Seabass
Haftanın	Grey Worldwide
Kampanya	Your Plastic Diet
Reklamcı	WWF
Marka	WWF
İlk Yayınlanma Tarihi	2020 / 2
Sektör	Environmental & Animal Issues
hikaye	Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers into action to help save the environment in collaboration with the World Wide Fund for Nature (WWF). A series of filmed episodes sees Celebrity chefs cooking delicious food such as Soy Sauce Sea Bass and Spicy Clams before adding plastic items like shredded water bottles and grated plastic straws to the food. The recipes are the latest work in an ongoing campaign created by Grey Malaysia, ‘Your Plastic Diet’, which was launched last year to help WWF lobby for a globally binding treaty on plastic pollution. The campaign raises awareness on how plastic pollution has led to particles of microplastic being ingested by people all over the world. The specially commissioned study with The University of Newcastle found that people could be consuming on average five grams of plastic a week, the same as eating a credit card.
Medya Türü	Web Film
Süre	32 seconds
Yaratıcı Yönetmen	Graham Drew
Yaratıcı Yönetmen	Andrew Fong
Yaratıcı Yönetmen	Heng Thang Wei
Reklam Yazarı	Selva Ganapathy
Sanat Yönetmeni	Kevin Wong
Sanat Yönetmeni	Ralve Khor
Prodüktör	Suzy Chiang
General Manager	Jo Yau
Brand Director	Marcus SK