| Başlık | Invisible Sexism |
| Haftanın | FCB Brasil |
| Kampanya | Invisible Sexism |
| Reklamcı | Estadao |
| Marka | Estadao Newspaper |
| İlk Yayınlanma Tarihi | 2017 / 4 |
| Sektör | Racial/Ethnic/Minority/Disability Awareness |
| hikaye | FCB Brasil and Estado de São Paulo, one of Brazil’s most read newspapers, created “Invisible Sexism” to shed light on the rape culture that is so prevalent across the world. During the Amir Slama show at São Paulo Fashion Week, messages of empowerment were painted on the models skin with a special reflective ink that’s not visible to the naked eye, just as prejudice and violence against women are not always evident; the messages were only seen under the direct flashes of the cameras. |
| Medya Türü | Web Film |
| Süre | |
| Daha fazla bilgi | https://youtu.be/LuMtI96PSoU |
| Chief Creative Officer | Joanna Monteiro |
| Executive Creative Director | Fabio Simoes |
| Creative Director | Romero Cavalcanti |
| Art Director | Henrique Ferreira |
| Art Director | Victor Yves |
| Copywriter | Mario Morais |
More Work
SEE ALLGifting Firsts
- MARKA:
- Canadian Tire
- HAFTANIN:
- The Royal Budapest Film Co.
Fashion Santa
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- Visa Canada
- HAFTANIN:
- Publicis
Promise Breakers
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- Congresso em Foco
- HAFTANIN:
- FCB Brasil
The Battle for Dinner
- MARKA:
- Gomes da Costa
- HAFTANIN:
- FCB Brasil
The Unknown
- MARKA:
- Clube de Criação
- HAFTANIN:
- FCB Brasil
Trending Botics
- MARKA:
- Congresso em Foco
- HAFTANIN:
- FCB Brasil
Re-Reborn - Old school
- MARKA:
- Clube de Criação
- HAFTANIN:
- FCB Brasil
Re-Reborn - Old is the new old
- MARKA:
- Clube de Criação
- HAFTANIN:
- FCB Brasil