| Başlık | The Field Trip To Mars |
| Brief | Ground-breaking virtual reality technology was used to make these youngsters feel as if their school bus was driving along the surface of the planet Mars. When the bus turned on earth, it turned on Mars. It transformed VR from an individual, closed experience into a shared one; while also educating kids about the “red planet” and reminding this world that Lockheed Martin is developing the technology that will take us to Mars. |
| Haftanın | McCann Worldgroup |
| Kampanya | The Field Trip To Mars |
| Reklamcı | Lockheed Martin |
| Marka | Lockheed Martin |
| İlk Yayınlanma Tarihi | 2016 / 6 |
| Sektör | Leisure Parks, Zoos & Fairs |
| hikaye | These days, everyone is talking about space.Meanwhile, Lockheed Martin has been part of nearly every American mission to deep space. Even more, they’ve already built and tested the spaceship that will carry humanity to Mars for the first time.The mission is happening, soon. In fact, the first people to go to Mars are already in school today. So, to help inspire the generation that will actually go, we needed to make that mission feel real.VR was the best way to accomplish this. But traditional VR headsets isolate you and take you out of the moment. Instead, we turned a school bus into a single VR headset for an entire class of kids. When the bus moved, stopped or turned on Earth, the passengers experienced the same motion on Mars.We call it the first true group VR experience. And for those kids, it brought Mars to Earth. |
| Medya Türü | İnteraktif |
| Süre | |
| Prodüksiyon Şirketi | Framestore |
| Yaratıcı Ajans Başkanı | Eric Silver |
| Yaratıcı Ajans Başkanı | Sean Bryan |
| Yaratıcı Ajans Başkanı | Tom Murphy |
| Yaratıcı Yönetmen | Vann Graves |
| Yaratıcı Yönetmen | John Mescall |
| Ajans Prodüktörü | Chance Bassett |
| Yaratıcı Yönetmen | Dan Donovan |
| Grup Yaratıcı Direktörü | Josh Grossberg |
| Yaratıcı Yönetmen | David Waraksa |
| Sanat Yönetmeni | Kavon Johnson |
| Reklam Yazarı | Joe Moon |
| Müşteri Direktörü | LisaAnn Nocella |
| Müşteri Direktörü | Rik Koletar |
| Müşteri Süpervizörü | Chloe Scutt |
| Chief Strategy Officer | Steve Zaroff |
| Strategy Director | Mike Medeiros |
| Strategy Director | Jessica Mendoza |
| Prodüksiyon Şirketi Prodüktör | Sue McNamara |
| Prodüksiyon Şirketi Prodüktör | Graham Dunglinson |
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