| Başlık | Bear 1 |
| Haftanın | Adwright |
| Kampanya | Bear pile |
| Reklamcı | Animals Concerns Research & Education & Society |
| Marka | ACRES |
| İlk Yayınlanma Tarihi | 2012 / 6 |
| Sektör | Animal Rights/Safety/Adoption |
| Slogan | When pain is too much to bear. |
| hikaye | Much has been said about the travesty of the ongoing bear bile trade. We need not emphasize more on their tiny cages and excruciating process during the daily extrication of the bile. Seriously, in their place, anyone would wish they were dead. When I read about the story of how this mother bear opted to put her cub out of misery, and her own death after, that was it. We had to do something. These are awareness posters really. I wish we could be more explicit and aggressive in shouting how this should be stopped immediately. |
| Medya Türü | |
| Sanat Yönetmeni | Celine Tan |
| Yaratıcı Yönetmen | Nafe Tong |
| Yaratıcı Yönetmen | Danny Phoa |
| Reklam Yazarı | Anson Ong |
| Sanat Yönetmeni | Nafe Tong |