Başlık | Safest Hands |
Haftanın | Åkestam Holst /NoA |
Kampanya | Safest Hands |
Reklamcı | The Swedish Post |
Marka | The Swedish Post |
Posted | Kasım 2012 |
Sektör | Mail Order Companies |
hikaye | The brief was to encourage young Swedes to send more parcels with the Swedish Post. We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content. |
Medya Türü | Mobile Advertising |
Müşteri Direktörü | Jacob Stjärne |
Grafik Tasarım | Anna Forsberg |
Grafik Tasarım | Oscar Gardö |
Ajans Prodüktörü | Leila El-Zein Widgren |
Sanat Yönetmeni | Lars Holthe |
Reklam Yazarı | Hanna Björk |
Yaratıcı Yönetmen | Andreas Ullenius |