| Başlık | Call of Love |
| Brief | Open-mindedness and connecting people of all backgrounds is the core of the Lufthansa Pride campaign 2023. That is expressed in the motto "The world says yes to you" and was brought to life with a digital poster stunt at the CSD in Frankfurt. With innovative digital portable posters, Lufthansa enabled four queer people from unsafe LGBTQIA+ countries to partake in a CSD and stand up for their communities.Four videocalls displayed on four rucksack billboards connected our four protagonists (from Turkey, Serbia, and Singapore) with the CSD crowd. They were live on the screens and literally “walked” with the Frankfurt crowd and interacted with them – carried on the backs of promoters. The protagonists could see and hear the crowd and interact with them. At every step the crowd reacted with genuine amazement, love and overwhelming openness. And all of them together showed the world that love can overcome every border. |
| Haftanın |
Accenture Song (formerly Kolle Rebbe)
|
| Kampanya |
Call of Love
|
| Reklamcı |
Lufthansa
|
| Marka |
Lufthansa
|
| İlk Yayınlanma Tarihi |
2023 / 8
|
| Sektör | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
|
| hikaye | In some countries there are either no Pride marches at all, or participating in them is unsafe or even life-threatening. Lufthansa enabled four LGBTQIA+ people from such countries to walk at a Pride for the first time – without being there. How? With four innovative prototype digital backpack posters. |
| Yaratıcı Yönetmen |
Till Monshausen
|
| Yaratıcı Yönetmen |
Sebastian Hölzer
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| Yaratıcı Yönetmen |
Dominik Schneck
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| Müşteri Temsilcisi |
Schouwit Berhe
|
| Sanat Yönetmeni |
Leonie Petersen
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| Ajans Prodüktörü |
Alexander Schillinsky
|
| Ajans Prodüktörü |
Christopher Tychsen
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| Prodüktör |
Stephan Gerlach
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| Görüntü Yönetmeni |
Alexander Hildenberg
|
| Prodüksiyon Sorumlusu |
Ben Schneider
|
| Audio |
Mikis Meyer
|
| Medya Ajansı |
MindShare
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| Reklam Yazarı |
Irena Braun
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| Post Prodüksiyon |
Mathis Rudnik
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| Sanat Yönetmeni |
Ali Haidari
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| Prodüktör |
Dennis Czaja
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| Görüntü Yönetmeni |
Alex Düsterberg
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| Görüntü Yönetmeni |
Benjamin Heckwolf
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