| Başlık | Invaluable Advice (OOH) |
| Haftanın | Ogilvy UK |
| Kampanya | Invaluable Advice |
| Reklamcı | St. James's Place |
| Marka | St. James's Place |
| İlk Yayınlanma Tarihi | 2024 / 3 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| hikaye | St. James’s Place (SJP), the UK’s largest financial advice company, unveils a new campaign that celebrates the importance of tailored one-to-one financial advice in life, beginning this weekend on Saturday evening, March 16. ‘Invaluable Advice’ by Ogilvy UK is SJP’s first ever national brand marketing campaign. The touching creative is inspired by real client stories and follows Joe and Hannah on a single father’s life journey bringing up his daughter and the crucial and positive role played by his financial adviser Zara. Led by creative agency Ogilvy UK, a WPP collaboration with media agency Mindshare and brand transformation agency Landor, the brief was to instil pride and confidence in the value of advice for UK consumers. Ogilvy UK’s behavioural science division, the largest in the world, has collaborated in the development of the strategy and creative. |
| Medya Türü | Outdoor/Out of Home |
| Offline Editing | The Assembly Rooms |
| Creative Agency | Nick Ogilvy |
| Yaratıcı Yönetmen | Andy Forrest |
| Yaratıcı Yönetmen | Nicola Wood |
| Yaratıcı Yönetmen | Dave Towers |
| Tasarım | Dave Towers |
| Designer | Jones |
| Prodüksiyon Sorumlusu | Sally Miller |
| Assistant Producer | Eva McAlpine |
| Managing Partner | Andrew Brooks |
| Managing Partner | Jennifer Gledhill |
| Head of Strategy | Matthew Waksman |
| Prodüksiyon Şirketi | Academy Pictures |
| Yönetmen | Prayer and Pull Up Frederic Planchon |
| Fotoğrafçı | Peter Funch |
| Görüntü Yönetmeni | Arnaud Potier |
| Prodüksiyon Sorumlusu | Medb Riordan |
| Prodüktör | Jessica Wylie |
| Offline Editor | Nik Hindson |
| Grade | Company 3 NY |
| Colour Producer | Kerri Aungle |
| Renkçi | JEAN |
| Renkçi | Jean-Clément Soret |
| Sound Designer | Sam Cross |
| Müzik Lisansı | Black Butter Music Publishing Ltd (administered by BMG-Talpa Netherlands) |
| Medya Ajansı | MindShare |
| Client Partner | Sarah Baker |
| Direktör | Sam Dickson |
| Executive Director | Andrew Welch |
| Strategy Director | Daniel Sherrard |
| Yaratıcı Yönetmen | Jules Chalkley |
| Yaratıcı Ekip | Charlie Lea |
| Yaratıcı Ekip | Annie Wisbey |
| Production lead | Ross Walker |
| Müşteri Direktörü | Jana Kytkova |
| Project Director | Paul Owen |
| Offline Post Producer | Daniel Breheny |
| Color EP | Ellora Soret |
| Online Studio | Gramercy Park Studios |
| TVC Producer | Annika Gustavsson |
| Lead Flame Artist | Mark Beardall |
| Müzik | Stephen Rennicks |
| Strategy Director | James Caig |
| Müşteri Temsilcisi | Aaron Matthews |
| Brand Strategy & Advertising | Landor |
| Direktör | Amelie Escudier |
| Client Manager | Alice Loveday |
| Executive Strategy Director | Tristan Ramsdale |
| Design Director | Carl Wills |
| Tasarımcı | Tai Tran |
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