Webster Bank - "What Matters Most"

Publicis Sapient

Publicis Sapient Boston, United States

10246

Marka: Webster Bank
Ülke: United States

Reklamcı: Webster Financial Corp.

Başlık	What Matters Most
Haftanın	Publicis Sapient
Kampanya	What Matters Most
Reklamcı	Webster Financial Corp.
Marka	Webster Bank
İlk Yayınlanma Tarihi	2014 / 5
Sektör	Banking & Financial Services, Investments, Stock Brokers
hikaye	When customers are in line at Webster Bank, they’re rarely thinking about banking. They’re thinking about what really matters, like getting home to family. From this insight, the What Matters Most campaign was born. To bring Webster’s new brand platform to life, we asked customers what matters most – and promised to live up to it. We partnered with Harris Interactive Research Bureau to survey thousands of people in Webster’s footprint to learn what matters, in banking and in life. Then we created contextual, thought-provoking ads to showcase our survey findings across multiple channels. #WhatMattersMost was our hashtag across high engagement channels, where we revealed results in infographics and asked customers to weigh in. We generated awareness of our new positioning and tagline on billboards. And a :60 anthem television spot introduced the new Webster positioning focusing on customers and the meaning behind #whatmattersmost.
Medya Türü	Television
Süre	62 seconds
VP, Chief Creative Officer	Gary Koepke
VP, Executive Creative Director	Barry Fiske
Yaratıcı Yönetmen	Pete Tschudy
Yaratıcı Yönetmen Ortağı	Kaitlin Strovink
Senior Art Director	Josh Bean
Sanat Yönetmeni	Brandon Osmond
Senior Copywriter	Lynn Bossange
Senior Copywriter	Emily Morgan
Tasarımcı	Meghan Armstrong
Group Account Director	Amy Snelling
Müşteri Direktörü	Francesca Sorrentino
Brand Strategist	Nicole Cestaro
Proje Sorumlusu	Eric Tabone
Proje Sorumlusu	Desiree Santos
Medya Direktörü	Jessica Smoller
Associate Media Director	Eiling Stopak
Prodüktör	Cassandra Robertson-Reuter
Yönetmen	Evan Dennis
Prodüksiyon Şirketi	Greenpoint Pictures