Amy Snelling
SVP Group Account Director at Allen & Gerritsen
Boston, United States
BaşlıkOdell Beckham Jr. in Runnin' on a Cold Brew
Haftanın
Kampanya The Art of the Craft
Reklamcı Dunkin’ Brands International
Marka Dunkin' Donuts
İlk Yayınlanma Tarihi 2016 / 9
Sektör Restaurants & Fast Food
hikaye Dunkin’ Donuts Cold Brew Coffee is craft brewed to be ultra smooth and full bodied. Odell Beckham Jr., like Cold Brew, also brings a sense of craft to everything he does. 
 
So in this case, he helped Dunkin’ get the word out about their new Cold Brew Coffee in New York City by crafting their campaign.
 
In his Art of the Craft campaign, Odell, with Producer KOVAS, records a song called Runnin’ on a Cold Brew. There is also a “making of” video, the Art of the Craft documentary, that offers a glimpse of how it all came together, and provides a side of Odell fans don’t typically get to see.
Medya Türü İnteraktif
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Tasarımcı
Prodüksiyon Sorumlusu
Prodüksiyon Şirketi Prodüktör
Editör
Müşteri Direktörü
Müşteri Direktörü
Müşteri Temsilcisi
Proje Sorumlusu
Prodüksiyon Şirketi
Yönetmen
Music Producer

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