LICRA - "The columns of hate"

Publicis Conseil

Publicis Conseil Paris, France

1936

Başlık	The columns of hate
Brief	A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that the racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law.
Haftanın	Publicis Conseil
Kampanya	The columns of hate
Reklamcı	Licra
Marka	LICRA
Posted	Ocak 2021
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law.
Medya Türü	İnteraktif
Yaratıcı Ajans Başkanı	Bruno Bertelli
Yaratıcı Yönetmen	Marco Venturelli
Yaratıcı Yönetmen	Elie Trotignon
Sanat Yönetmeni	Eric Esculier
Reklam Yazarı	Eric Esculier
Müşteri Temsilcisi	Laurent Enet
Prodüksiyon Şirketi	Athem