Carrefour - "The Ingredient of Christmas (English Sub)"

Publicis Conseil

Publicis Conseil Paris, France

4432

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Marka: Carrefour
Ülke: France

Reklamcı: Carrefour

Başlık	The Ingredient of Christmas (English Sub)
Başlık (ana dil)	L'ingrédient de Noël
Haftanın	Publicis Conseil
Kampanya	L'ingrédient de Noël
Reklamcı	Carrefour
Marka	Carrefour
İlk Yayınlanma Tarihi	2021 / 12
Sektör	Department Stores, Supermarkets
hikaye	With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. The campaign highlights the testimonies of all who are mobilized every day, from our customers to our employees, for the most vulnerable. Therefore this year, 500 000 meals will be donated to associations, proving that "the best ingredient of Christmas is solidarity". This campaign showcases the spirit of solidarity and commitment that drives the Carrefour team alongside 1,600 associations in the collection and donation of unsold food in stores, the « Boucles du Cœur » operation in stores in favor of local associations fighting against food insecurity, support for the national collections of the Food Banks and the Restos du Coeur. In addition to the 500,000 meals offered at the end of the year, Carrefour is multiplying its acts of generosity during this end of year period: ● Hosting Food Bank drives in stores. Carrefour is launching a radio and social media campaign that invites consumers to visit its stores but also its competitors to donate to the drive. #ChristmasSpirit ● 1 meal offered by Carrefour to the “Restos du Cœur” for each purchase of a Christmas chestnut log by Jean Imbert. Activation is relayed in-store and on social media. ● Carrefour offers up to 50,000 additional meals in a special activation on Youtube. The influencer TEEQZY will call on viewers to watch the Christmas film until the end, and react in real-time to the different scenes of the film.
Medya Türü	İnteraktif
Süre	80 seconds
Chief Strategy Officer	Valérie Henaff
Ajans Prodüktörü	Anne Boucher
Executive Director	Marie Wallet
Music Creative Director	Christophe Caurret
Yaratıcı Ekip	Lucas Bouneou
Reklam Sorumlusu	Nathalie Jacquier
Yaratıcı Ajans Başkanı	Marco Venturelli
President	Marco Venturelli
Müşteri Direktörü	Aurelie Fossoux
Strateji Planlamacı	Christophe Defaye
Prodüktör	Christophe Ancelet
Yaratıcı Ekip	Eric Esculier
Post Prodüksiyon	Julien Daniel
Müşteri Temsilcisi	Elsa Azar
Reklam Sorumlusu	Jennifer Peyre
	Frédéric Prados
Yönetmen	Grimblat Dimitri
President	Agathe Bousquet
Social Media Strategy	Gautier Rennes
Strateji Planlamacı	Lydia Tamarat
Reklam Sorumlusu	Caroline Dassié
Reklam Sorumlusu	Charlotte Sophie Boue
Yaratıcı Yönetmen	Jean-François Goize
Yaratıcı Ekip	Maud Robaglia
Post Prodüksiyon	Clémence Gasnier
Kompositör	Joe Spampinato
Post Prodüksiyon	Prodigious Paris
Ses Prodüksiyonu	Prodigious Paris
Prodüksiyon Şirketi	Gang Life
Post Prodüksiyon	BANDAPART