| Başlık | The Adventures of Little Brush Big Brush |
| Haftanın | R/GA |
| Kampanya | The Adventures of Little Brush Big Brush |
| Reklamcı | Unilever |
| Marka | Signal |
| İlk Yayınlanma Tarihi | 2016 / 10 |
| Sektör | Oral Hygiene |
| hikaye | R/GA London and Unilever have created a Facebook Messenger chatbot that tells personalized bedtime stories. The initiative -- for oral care brand Signal -- is designed to encourage parents and children to brush their teeth together, and to develop good habits for life. Participants sign up via Facebook Messenger, where they get to personalize the adventure by answering questions about what time they like to clean their teeth, how many children are taking part, their names, and the country where they live. The story, made up of 21 two-minute episodes, is about a family transported to a magical realm inhabited by quirky animal characters. To find their way home, the family must complete regular brushing challenges in order to get to the next episode. Research has shown that 21 days is enough time to drive long-term behavioral change. Anuj Rustagi, global brand director of Signal Pepsodent, said in a statement, "We are really proud of this fantastic piece of personalized communication which allows us to tell our story [and to] educate and engage parents and kids on brushing for two minutes, twice a day… That is something really meaningful." The campaign breaks first in Indonesia and Vietnam, Signal Pepsodent's biggest and fastest-growing markets, where daily brushing happens less than average. In order to maximize reach, "Little Brush, Big Brush" is also available in-store via barcode scan, as well as through SMS and voice call. |
| Medya Türü | Web Film |
| Süre | |
| Prodüksiyon Şirketi | Jungle Studios |
| Animasyon | Studio AKA |
| Yaratıcı Ajans Başkanı | Nick Law |
| Sanat Yönetmeni | Andrea Vergara |
| Sanat Yönetmeni | Abdou Cisse |
| Reklam Yazarı | Michael Venner |
| Reklam Yazarı | Akwasi Poku |
| Yaratıcı Yönetmen | Andrew Ferguson |
| Tasarımcı | Anthony Hurlstone |
| Tasarımcı | Robert James Powell |
| İlüstrasyon | Studio AKA |
| Prodüksiyon Şirketi | Fundamentally Children |
| Prodüksiyon Şirketi | Blacksheep |
| Prodüktör | Jocelyn Birsch |
| Prodüktör | Mary Lynch |
| Prodüktör | Adam Reid |
| Prodüktör | Chloe Cronyn |
| Ajans Prodüktörü | Grant Duncan |
| Ajans Prodüktörü | Phoebe Williams |
| Social Content Strategist | Tommy Mancktelow |
| Social Content Strategist | Ben Phillips |
| Yaratıcı Ekip | Aaron Lobb |
| Yaratıcı Ekip | Andy Demianyk |
| Creative technologist | Anthony Baker |
| Editör | Matt Deeming |
| Editör | Ed Steadman |
| Editör | Rebecca Rumble |
| Yaratıcı Yönetmen | James Temple |
| Yaratıcı Yönetmen | Rodrigo Sobral |
| Programcı | Eddie Vlagea |
| Sound Designer | Marian Alexander Mentrup |
| User Experience Architect | Sam Scott |
| User Experience Architect | Ludvig Sandstrom |
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