| Başlık | The Endless Recipe |
| Başlık (ana dil) | La receta sin fin |
| Brief | Food waste is the pandemic that has been going on for years. Globally, 1.3 billion tons of food are wasted each year and a third of this happens in households. We had a challenge: raising awareness about food waste in homes by reverting the negative perception of leftovers, and giving people the tools to reinvent leftovers instead of discarding them.To achieve this, during World Food Day we partnered with the Food and AgricultureOrganization of United Nations (FAO) and the Argentine Advertising Council, to join the most watched live cooking shows in Argentina with a single anti-waste recipe: The Endless Recipe.We took the leftovers from the first show that aired to the next one, so that they could become the ingredients of a new recipe. Again and again, we took the leftoversfrom show to show, eliminating food waste and inspiring families to dothe same. |
| Haftanın |
Wunderman Buenos Aires
|
| Kampanya |
The Endless Recipe
|
| Reklamcı |
Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario
|
| Marka |
Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino
|
| Posted | Aralık 2020 |
| Sektör | Environmental & Animal Issues
|
| hikaye | Food waste is the pandemic that has been going on for years. Globally, 1.3 billion tons of food are wasted each year and a third of this happens in households. We had a challenge: raising awareness about food waste in homes by reverting the negative perception of leftovers, and giving people the tools to reinvent leftovers instead of discarding them.To achieve this, during World Food Day we partnered with the Food and AgricultureOrganization of United Nations (FAO) and the Argentine Advertising Council, to join the most watched live cooking shows in Argentina with a single anti-waste recipe: The Endless Recipe.We took the leftovers from the first show that aired to the next one, so that they could become the ingredients of a new recipe. Again and again, we took the leftoversfrom show to show, eliminating food waste and inspiring families to dothe same. |
| Medya Türü |
Case Study
|
| Regional Chief Creative Officer |
Sebastian Tarazaga
|
| Regional Chief Creative Officer |
Daniel Minaker
|
| Yaratıcı Ajans Başkanı |
Natalia Benincasa
|
| Yaratıcı Yönetmen |
Andrea Ventura
|
| Yaratıcı Yönetmen |
Digital Head of Art
|
| Reklam Yazarı |
Nicolás Trapanese Solanet
|
| Sanat Yönetmeni |
Santiago Estévez
|
| Creative Lead |
Paula Akel
|
| Ajans Prodüktörü |
Josefina Espil
|
| General Account Director |
Eliana Kaplan
|
| Müşteri Direktörü |
Dana di Lello
|
| Editör |
Lisandro Diez
|
| Animasyon |
Lisandro Diez
|