Başlık | The Friendly Break Up Collection |
Brief | The Friendly Break Up Collection is a new home furnishing line that breaks up when you do.The collection includes furniture conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility; thus, facilitating the division of material goods. It is a simple but innovative idea that allows you to start over and move with a part of the original piece of furniture, but at the same time looks complete and can still be enjoyed.The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends. |
Haftanın | Wunderman Thompson |
Kampanya | The Friendly Break Up Collection |
Reklamcı | FC home & Deco |
Marka | FC home & Deco |
Posted | Kasım 2022 |
Sektör | Home Appliances, Furniture & Gardening |
hikaye | The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends. |
Medya Türü | Case Study |
Global Chief Creative Officer | Bas Korsten |
Global Chief Creative Officer | Daniel Bonner |
Global Executive Creative Director | Sebastian Tarazaga |
Global Executive Creative Director | Daniel Minaker |
Chief Executive Officer (CEO) | Paul Thorndike |
VP Creative | Jose Aburto |
Yaratıcı Yönetmen | Bruno Reggiardo |
Yaratıcı Yönetmen | Head of Content Latam |
Yaratıcı Yönetmen | Diego Figueroa |
Creative Art Director | Julio Silva |
Reklam Yazarı | Militza Quispe |
Sanat Yönetmeni | Nonoy Pérez De la Vega |
Sanat Yönetmeni | Diego Izquierdo |
Yönetici Direktör | Carlos Bernal |
Müşteri Direktörü | Vera Cortez |
Ajans Prodüktörü | Sergio Barrio R. |
Chief Strategy Officer | Víctor Garzón |
Prodüksiyon Şirketi | Ladoble Post |
Yönetmen | Martin Donozo |
Yönetmen | Seba Mega |
Prodüksiyon Şirketi Prodüktör | Jose Arnal |
Prodüksiyon Şirketi Prodüktör | Adrian Aspani |
Prodüksiyon Şirketi Prodüktör | Vero Pascual |
Prodüksiyon Şirketi Prodüktör | Lua Carbajal |
Prodüksiyon Şirketi Prodüktör | Nicolas Trovato |
Müzik | Jonathan Gejtman |
Ses | Jonathan Gejtman |