| Başlık | Fanta 'Orange Moon' |
| Haftanın | Wunderman Thompson |
| Kampanya | Moon Vending Machine |
| Reklamcı | Coca-Cola Company |
| Marka | Fanta |
| İlk Yayınlanma Tarihi | 2022 / 11 |
| Sektör | Soft Drinks, Tonics |
| felsefe | During the early hours of Nov 8, a rare lunar eclipse – known by some as an Orange Moon – shone bright across the world. To coincide with the phenomenon (which is the last of its kind until March 2025), Fanta launched a social media campaign which turned the boring grey moon into the galaxy’s largest ever, deliciously orange, Fanta vending machine. Fans in Mexico could use the world’s largest vending machine by taking a photo of the moon and sharing it on social media using the hashtag #Fantamoon and tagging @FantaMx. Community managers for Fanta Mexico verified photos to confirm (or deny) their legitimacy. Once the photo passed the test, a DM was sent with a code for people to redeem their free Fanta at partners McDonalds or 7Eleven venues. |
| Medya Türü | Social Media |
| Süre | |
| Market | Mexico |
| Community Management | Ogilvy Worldwide |
| Global Chief Creative Officer | Daniel Bonner |
| Global Chief Creative Officer | Bas Korsten |
| Regional Chief Creative Officer | Tom Murphy |
| Global Executive Creative Director | Daniel Minaker |
| Global Executive Creative Director | Sebastian Tarazaga |
| Yaratıcı Yönetmen | Jared Kozel |
| Yaratıcı Yönetmen Ortağı | Ransom Haywood |
| Yaratıcı Yönetmen Ortağı | Fallon Parker |
| Senior Art Director | Kimberly Blasnik |
| Senior Copywriter | Lauren Cesar |
| Editor, 3D Designer | Ryan Rodinis |
| Senior Head of Production | Rodrigo Sánchez |
| Chief Executive Officer (CEO) | Sasan Saeidi |
| Yönetici Direktör | Helder Santo |
| Senior Account Director | Dana di Lello |
| Social Managing Director | Kaleo Costa |
| Head of Social & Performance | Alfredo Leyva |
| Reklam Sorumlusu | Chiara Martini |
| Reklam Sorumlusu | Ricardo Sánchez |
| Reklam Sorumlusu | Rodrigo Gayón |
| Reklam Sorumlusu | Diego Hernández |
| Reklam Sorumlusu | Christian Janeth Guerrero |
| Reklam Sorumlusu | Alejandra Castañón |
| Reklam Sorumlusu | Mauricio Menese |
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