| Başlık | Don't Go From A To Boring |
| Haftanın | Publicis Sapient |
| Kampanya | From A to X |
| Reklamcı | Fiat |
| Marka | Fiat 500X |
| İlk Yayınlanma Tarihi | 2014 / 11 |
| Sektör | Cars |
| hikaye | In 2014, FIAT introduced the 2016 FIAT 500X, a crossover that combines classic FIAT style with a larger body, greater performance and AWD capabilities. To launch the crossover, we developed “From A to X”, a campaign based on the insight that life is full of the unexpected, and to make the most of it, you need a vehicle that’s ready for anything. The flexible campaign provided an overarching theme that accommodated executions from FIAT’s agency partners worldwide and tied them together in one cohesive experience. For the campaign, we developed billboards that demonstrated the 500X effortlessly navigating the twists of a surreal highway—a testament to it’s style, capability and spirit. The billboards appeared outside the L.A. Auto Show during the 500X reveal, targeting automotive press and millions of L.A. residents. The creative generated significant buzz around the show, and continued promoting the 500X weeks after its reveal. |
| Medya Türü | Outdoor/Out of Home |
| Yaratıcı Yönetmen | David Charles |
| Senior Manager, Program Management | Juan Serrano |
| Yaratıcı Yönetmen Ortağı | Jeff Beberman |
| Yaratıcı Yönetmen | Boris Stojanovic |
| Client Services Director | Alan Clisch |
| Senior Interactive Developer | Rafael Jimenez |
| Yaratıcı Yönetmen Ortağı | Paul Amelchenko |
| Yaratıcı Yönetmen Ortağı | Evan Oremland |
| North America COO | Gary Koepke |
| Tasarımcı | Pamela Roca |
| Sanat Yönetmeni | Stacey Fredrickson |
| Senior Associate Producer | Christine Cafiero |
| Manager Interactive Developer | Marlon Munoz |
| Tasarımcı | Daniel Gonzales |
| Tasarımcı | Sergio Gomez |
| Interactive Program Management | Jacinta Yong |
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