| Başlık | Ving Rhames I AM ADT |
| Haftanın | Publicis Sapient |
| Kampanya | Ving Rhames I AM ADT |
| Reklamcı | ADT Security System |
| Marka | ADT |
| İlk Yayınlanma Tarihi | 2015 / 2 |
| Sektör | Consumer & Public Services |
| felsefe | The insight: after 140 years in business, ADT had plenty of legacy and not a lot of relevance for tech-savvy security buyers. What they needed was a new voice to appeal to a new audience. So we launched a video-driven, interactive product demo starring Ving Rhames as the new face (and brand embodiment) of ADT, illustrating their marriage of strength and smarts. His obvious strength was also matched with a surprising warmth that mirrors the duality of the brand itself. Prospective customers welcomed Ving with open arms, sensing a real change in the spirit of the brand. From taking a more confident stance to challenging competitors directly, Ving afforded us a totally new (and much needed) lens on the brand. On ADT.com, Ving Rhames flexes his way through all the features of ADT in a series of interactive online videos. For each feature, he highlights a real-life problem. When you take action, Ving takes over—demonstrating how his presence will surround you in a cocoon of security and automation. After each video, you can try the feature yourself. With custom content shot for our Ving-centric demo, our online videos offered new moments wherever you happened to interact with the brand, and a decidedly new tone for the world of security and automation. At campaign launch, digital had an immediate impact on the overall business—with leads on the website rising an additional 13% for users who interacted with the new ADT demo. On average, these demo users stayed on the site over 8 minutes—twice as long as regular visitors. |
| Medya Türü | İnteraktif |
| Süre | |
| Yaratıcı Ajans Başkanı | Gaston Legorburu |
| North America Chief Creative Officer | Gary Koepke |
| Yaratıcı Yönetmen | Robert Kleman |
| Yaratıcı Yönetmen | Matthew Atkatz |
| Yaratıcı Yönetmen | James Allen |
| Yaratıcı Yönetmen | Andrew Goldstein |
| Yaratıcı Yönetmen Ortağı | Cesar Santos |
| Yaratıcı Yönetmen Ortağı | Brent Slone |
| Yaratıcı Yönetmen Ortağı | Matt Kelsen |
| Sanat Yönetmeni | Frank Gomez |
| Reklam Yazarı | Kylin Johnson |
| Junior Copywriter | Erik Fabregat |
| Junior Designer | Lara Israelson |
| Vice President (VP) | Matt Kujawa |
| Müşteri Direktörü | Vanessa Martinez |
| Director, Marketing Strategy & Analysis | Greg Cordaro |
| Manager, Marketing Strategy & Analysis | Julie Mantis |
| Director, Social Studio | Stevie Dove |
| Social Engagement Lead | Andrew Choban |
More Work
SEE ALL40% of food in america is wasted
- MARKA:
- AdCouncil
- HAFTANIN:
- Publicis Sapient
Trashing one egg wastes 55 gallons of water
- MARKA:
- AdCouncil
- HAFTANIN:
- Publicis Sapient
Boneless skinless chicken breast
- MARKA:
- AdCouncil
- HAFTANIN:
- Publicis Sapient
The Extraordinary Life and Times of Strawberry
- MARKA:
- AdCouncil
- HAFTANIN:
- Publicis Sapient
I AM ADT
- MARKA:
- ADT
- HAFTANIN:
- Publicis Sapient
Ving Takes Over ADT Social
- MARKA:
- ADT
- HAFTANIN:
- Publicis Sapient
The Island Immersion Room
- MARKA:
- Palazzo del Sol
- HAFTANIN:
- Publicis Sapient
Don't Go From A To Boring
- MARKA:
- Fiat 500X
- HAFTANIN:
- Publicis Sapient
Don't Go From A to Boring
- MARKA:
- Fiat 500X
- HAFTANIN:
- Publicis Sapient