Başlık | Princeland (Making-Of) [English] |
Haftanın | Ogilvy Paris |
Kampanya | Princeland |
Reklamcı | Mondelez International |
Marka | Prince |
İlk Yayınlanma Tarihi | 2013 / 10 |
Sektör | Biscuits, Bread, Crispbread |
hikaye | SUMMARY : Prince is the leading children's biscuits brand in France and Belgium. It was perceived as being less relevant by mothers and very old fashioned by its consumers, children. In order to maintain the brand's leadership it was important to re-vitalise the brand's equity strengthening the relationship of trust with mothers whilst finding a way to engage with children. A storytelling platform, Princeland, was created and orchestrated through a multi-media connections plan, allowing Prince both to reassure mothers and to win the hearts of children, strengthening Prince’s business and brand leadership. |
Medya Türü | Branded Content |
Süre | |
Market | France |
Daha fazla bilgi | http://www.luprinceland.com |
Yaratıcı Ajans Başkanı | Chris Garbutt |
Yaratıcı Yönetmen | Fred Levron |
Ajans Prodüktörü | Laure Bayle |
Ajans Prodüktörü | Antoine Bagot |
Yönetmen | Rémi Chapotot |
Yönetmen | Tristan Michel |
Prodüksiyon Şirketi | Cube |
Reklam Yazarı | Antoine Gauquelin |
Reklam Yazarı | remy aboukrat |
Reklam Yazarı | David Martin Angelus |
Sanat Yönetmeni | Julien Conter |
Sanat Yönetmeni | Chris Rowson |
Sanat Yönetmeni | Eve Roussou |
Reklam Sorumlusu | Mike Middleton |
Reklam Sorumlusu | Karine Chick |
Reklam Sorumlusu | Julie Levet |
Müşteri Temsilcisi | Benoit de Fleurian |
Müşteri Temsilcisi | Natalie Heckel |
Müşteri Temsilcisi | Myriam Nouicer |
Müşteri Temsilcisi | Alix Trinh |
Strateji Planlamacı | Alexandra Mimoun |
Strateji Planlamacı | Antoine Bayle |