visit.brussels - "#CallBrussels"

Air, Partner of McCann

Air, Partner of McCann Brussels, Belgium

7216

Başlık	#CallBrussels
Haftanın	Air, Partner of McCann
Kampanya	Call Brussels
Reklamcı	visit.brussels
Marka	visit.brussels
İlk Yayınlanma Tarihi	2016 / 1
Sektör	Destinations (Countries & Places)
hikaye	SUMMARY A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals. Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city.
Medya Türü	Outdoor/Out of Home
Süre	135 seconds
Yaratıcı Yönetmen	Dieter De Ridder
Yaratıcı Yönetmen	Joeri Van Den Broeck
Tasarımcı	Maxime Douillet
Prodüksiyon Şirketi	Lovo Films
Yönetmen	Jan Boon
Prodüktör	Juliette Stinglhamber
Prodüktör	Niki Michiels
Ajans Prodüktörü	Daphné de le Vingne
Ajans Prodüktörü	Bérengère Lurquin
Yaratıcı Ekip	Julien Scouze Riviezzo
Yaratıcı Ekip	Sébastien Stronghead Verliefde
Digital Agency	Globule Bleu
Yaratıcı Yönetmen	Eric Hollander