Başlık | Both of You - Robert |
Haftanın | Amsterdam Worldwide Group |
Kampanya | Both of You |
Reklamcı | Sony / Intel |
Marka | Intel® |
İlk Yayınlanma Tarihi | 2013 / 12 |
Ürün | Intel® i5 |
Sektör | Computers, PDAs & Calculators |
hikaye | Meet Robert. He wants to push himself to accomplish great things. He also wants to watch TV from his bed all weekend. Like most of us, Robert has two sides. Fortunately Sony has created a laptop and tablet in one - a single device to meet all of those needs. Luckily, his Sony VAIO® Flip 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing him to be at his best. Whichever side that may be. |
felsefe | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales. With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
Sonuç | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
Medya Türü | Web Film |
Süre | |
Daha fazla bilgi | http://www.youtube.com/watch?v=eDZH30PkM08 |
Post Prodüksiyon | Darlings Post |
Müzik Şirketi | Audentity Music & Sound |
Yaratıcı Yönetmen | Richard Gorodecky |
Sanat Yönetmeni | Richard Gorodecky |
Reklam Yazarı | Richard Gorodecky |
Sanat Yönetmeni | Laurie Lacourt |
Reklam Yazarı | Chermine Assadian |
Sanat Yönetmeni | Fabian Hupfauf |
Sanat Yönetmeni | Daniel Peirón |
Reklam Yazarı | Karen Cardy |
Prodüktör | Neil Henry |
Prodüktör | Jan-Peter Wiersma |
Müşteri Direktörü | Megan Wooding |
Müşteri Temsilcisi | KaMing Kho |
Strateji Planlama Direktörü | Uli Kurtenbach |
Prodüksiyon Şirketi | Frontier Films |
Yönetmen | Matthew Bissonnette |
Görüntü Yönetmeni | Kris Belchevski |
Sanat Yönetmeni | Patricia Christie |
Prodüksiyon Sorumlusu | Simon Dragland |
Prodüksiyon Sorumlusu | Rita Popielak |
Producer Supervisor | Eric Kaskens |
Head of Editing | Doug Hancock |
Head of VFX | Robert Okker |
Colourist | Ritual Digital |
Post Producer | Violeta Nikolova |
Supervisor VFX | Chaja Koe |
VFX artist | Randy Roeman |
VFX artist | Roland van Mossel |
Kompositör | Niels den Otter |
Kompositör | Guido Maat |
Kompositör | Rogier de Nijs |