| Başlık | Fan Feat |
| Haftanın | J. Walter Thompson Brazil |
| Kampanya | Fan Feat |
| Reklamcı | Coca-Cola Company |
| Marka | 46664/Coca-Cola |
| İlk Yayınlanma Tarihi | 2018 / 2 |
| Sektör | Non-Alcoholic |
| felsefe | Coca-Cola, in partnership with creative agency J. Walter Thompson Brazil, has introduced a new and innovative campaign called “Fan Feat,” a competition using music as a passion point involving Brazil’s top nine hit makers and artists, including Pabllo Vittar, Simone and Simaria, Luan Santana and others. As part of the campaign, Coca-Cola transformed their cans into a way to support their idols. The pack of cans each have a hit maker or artist on them, becoming a way for fans to vote for the artist displayed. Then, the most voted trio will record an original song and music video, followed by a live concert starring all three artists at the end of the campaign. The 100 fans that vote the most for each winning artist will receive two tickets to the concert and the 30 most engaged fans of each artist will win other prizes. The campaign includes broadcast exclusively in Brazil, OOH and special OOH that presents the ranking in real time, social media, pay TV and Cinema. |
| Medya Türü | Television & Cinema |
| Süre | |
| Proje Sorumlusu | Thiago Segundo |
| Production Director | Maisa Delgado |
| Producer | Maisa Delgado |
| Producer | Caroline Pivato |
| Producer | Antonio Corral |
| Fotoğrafçı | Bob Wolfenson |
| Assistant Photographer | Gabriel Cicconi |
| Assistant Photographer | Ana Pazian |
| Medya Planlama | Stella Pirani |
| Medya Planlama | Gisele Bambace |
| Medya Planlama | Erica Rigobello |
| Medya Planlama | Marina Simões |
| Medya Planlama | Pietro Portugal |
| Medya Planlama | João Dabbur |
| Medya Planlama | Stella Lopes |
| Medya Planlama | Ligia Mattos |
| Medya Planlama | Luana Belchior |
| Medya Planlama | Beatriz Guerzoni |
| Medya Planlama | Nicole Negrigo |
| Medya Planlama | Bruno Alves |
| Yaratıcı Yönetmen | Gustavo de Lacerda |
| Yaratıcı Yönetmen | Ana Cavalcanti |
| Yaratıcı Yönetmen | Nacho Mendiola |
| Chief Strategy Officer | Andre Paes de Barros |
| Chief Operating Officer (COO) | Ana Raquel Hernandes |
| Yaratıcı Ajans Başkanı | Ricardo John |
| Art Director | Fernanda Sousa |
| Art Director | Felipe Porto |
| Müşteri Temsilcisi | Rejane Bicca |
| Account Manager | Lili Pulz |
| Account Manager | Paulo Bruno |
| Account Management | Felipe Giacon |
| Account Management | Stefano Paduan |
| Account Management | Marcos Richter |
| Account Management | Jayme Neto |
| Account Management | Marina Masiero |
| Account Management | Fabiana Santana |
| Account Management | Vivianne Santos |
| Voice Over | Lilian Estrela |
| Sound Mix | DR. DD |
| Sound Engineer | Thiago DJ |
| Music AD | Marina Castilho |
| Artist | Dudu Marote |
| Retouching | Rg Assessoria De Imagem |
| Retouching | Photodesing |
| Post Production House | O2 Filmes |
| Motion Graphics | Marcus Prado |
| Prodüksiyon Şirketi | O2 Filmes |
| Prodüksiyon Sorumlusu | Rafa Fortes |
| Prodüksiyon Sorumlusu | Flavia Zanini |
| Editorial | Bruno Ilogti |
| Online | Bruno Ilogti |
| Görüntü Yönetmeni | Will Etchebehere |
| Director | Bruno Ilogti |
More Work
SEE ALLPink October
- MARKA:
- Johnson & Johnson
- HAFTANIN:
- Wunderman Thompson
Delayed Flight Machine
- MARKA:
- KitKat
- HAFTANIN:
- J. Walter Thompson Brazil
Poosters
- MARKA:
- Bepantol Baby
- HAFTANIN:
- J. Walter Thompson Brazil
Visceral Reality
- MARKA:
- Instituto de Defesa do Direito de Defesa
- HAFTANIN:
- J. Walter Thompson Brazil
Pooster
- MARKA:
- Bayer - Bepanthen
- HAFTANIN:
- J. Walter Thompson Brazil
Dolby
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- J. Walter Thompson Brazil
Dolby (Case Study)
- MARKA:
- 46664/Coca-Cola
- HAFTANIN:
- J. Walter Thompson Brazil