Başlık | Champagne |
Haftanın | BBH |
Kampanya | Champagne |
Reklamcı | Microsoft |
Marka | Xbox |
İlk Yayınlanma Tarihi | 2002 / 2 |
Ürün | Xbox |
Sektör | Video Games/Consoles |
Slogan | Life's Short. Play More. |
hikaye | A woman gives birth to a child, the body shoots through the air getting older until it lands in a grave as an old man. |
felsefe | BBH sought to broaden the appeal of console gaming by repositioning it as a positive and rewarding experience rather than a dark, sinister, or pointless one. It claimed ownership of the category high ground for Xbox instead of talking about product performance or the experience of gaming itself . Xbox focused on the benefits of Play and built a unique, engaging brand proposition in the form of Play More. |
Sorun | Microsoft faced incredible challenges with the launch of its Xbox console in Europe. Not only was Sony PlayStation dominating the market with a massive 91% market share, but Nintendo Gamecube launched at virtually the same time as Xbox, at half the price, and with a considerably bigger marketing budget. Furthermore, Xbox launched in March, a historically console light sales period - 70% of games console sales occur in the 3 months before Christmas. |
Medya Türü | Television & Cinema |
Süre | |
Market | Europe, United Kingdom |
Prodüksiyon Şirketi | Spectrecom Films |
Post Prodüksiyon | Framestore |
Özel Efektler | Framestore |
Yönetmen | Daniel Kleinman |
Prodüktör | Johnnie Frankel |
Animasyon Efektleri | Murray Butler |
Animasyon Efektleri | William Bartlett |
Animasyon Efektleri | Ben Cronin |
Animasyon Efektleri | Stephane Allender |
Post Prodüksiyon | Helen MacKenzie |
Editing Şirketi | Cut and Run London |
Yaratıcı Yönetmen | Sir John Hegarty |
Set Tasarımcısı | John Bramble |
Ajans Prodüktörü | Andy Gulliman |
Işık Direktörü /Işık | Ivan Bird |
Ses Tasarım Şirketi | Jonnie Burn |
Account Handler | Derek Robson |
Account Handler | Remi Rasenberg |
Marketing Manager | Harvey Eagle |
Sanat Yönetmeni | Farid Mokart |
Reklam Yazarı | Farid Mokart |
Editör | Steve Gandolfi |