Başlık | What We Do Next - This Generation |
Haftanın | Saatchi & Saatchi |
Kampanya | What We Do Next |
Reklamcı | Deutsche Telekom AG |
Marka | Deutsche Telekom |
İlk Yayınlanma Tarihi | 2020 / 8 |
Sektör | Telecommunications Services |
hikaye | The campaign breaks internationally in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. In the film (footage shot pre Covid-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security. |
Medya Türü | İnteraktif |
Süre | |
Market | United States, Poland |
film müziği | ‘When the party’s over’ by Billie Eilish & Finneas Baird O'Connell |
Ses Prodüksiyonu | Factory Studios |
Chief Brand Officer | Ulrich Klenke |
Vice President (VP) | Wolfgang Kampbartold |
Reklam Sorumlusu | Ayten Pekerman |
Reklam Sorumlusu | Maren Ruddat |
Reklam Sorumlusu | Daniel Jaeger |
Reklam Sorumlusu | Ralf Luelsdorf |
Reklam Sorumlusu | Kathleen Karrer |
Global Chief Creative Officer | Kate Stanners |
Yaratıcı Ajans Başkanı | Guillermo Vega |
Yaratıcı Yönetmen | Franki Goodwin |
Yaratıcı Yönetmen | William John |
Reklam Yazarı | Mia Silverman |
Reklam Yazarı | Francesco Grandi |
Sanat Yönetmeni | Mia Silverman |
Creative Producer | Nayab Malik |
Ajans Prodüktörü | Jodie Sibson |
Ajans Prodüktörü | Ally Dean |
Head Of Planning | Sam Wise |
Planning Partner | Mathieu Abet |
Senior Planner | Laura Pugh |
Client Services Director | Clare Shaw |
Business Leader | Anne Schlicht |
Müşteri Direktörü | Terri Turner |
Müşteri Temsilcisi | Cali Fish |
Design Lead | Talveer Uppal |
Tasarımcı | Nicholas Pires |
Fotoğrafçı | Vincent Haycock |
Prodüksiyon Şirketi | Somesuch |
Prodüktör | Elly Camisa |
Prodüksiyon Sorumlusu | Tash Tan |
PM | Max Harrison |
Costume | Larissa Bechtold |
Production Service Company | Somesuch LA |
Prodüktör | Youree Henley |
Prodüktör | Chris Jones |
Production Service Company | Papaya Films |
Prodüktör | Marta Spychalska |
Prodüktör | Paulina Szpila |
Yönetmen | Vincent Haycock |
Görüntü Yönetmeni | Mátyás Erdély |
Sound Designer | Dan Beckwith |
Post Prodüksiyon | ETC |
Post-production Producer | Jon Purton |
Renkçi | Luke Morrison |
Post Prodüksiyon | Prodigious UK |
Post-production Producer | Libby Orrett |
Editör | Ben Matthews |
Ses | Michael Powell |
Talent Management | Thorsten König |
Talent Management | Miracle Music |
Yetenek | Billie Eilish |
Talent Manager | Danny Rukasin |
Talent Manager | Laura Ramsay |
Talent Manager | Brandon Goodman |
Talent Creative Direction | Michelle An |
Talent Creative Direction | Chelsea Dodson |
Hair | Tammy Yi |
Make-Up Artist | Rob Rumsey |
Wardrobe Stylist | Samantha Burkhart |
Stylist Assistant | Damien Lloyd Regalado |
Influencer Management | Pulse Advertising |
Campaign Manager | Daniela Kühr |
Müşteri Temsilcisi | Julia Ulatowska |
Senior Key Account Manager | Natalia Marcinkowska |
Campaign Manager | Rona Schulz |
Senior Key Account Manager | Geraldine Ladewig |
PR Agency | Proud Robinson + Partners |
PR Business Director | Lucy Boyd |
PR Account Manager | Lara Mcwilliam |
PR Senior Account Manager | Joe Connolly |
PR Junior Strategist | Rebecca Ritchie |
PR Account Executive | Cynthia Gilbert |