| Başlık | She Speaks (125s) |
| Brief | We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want. |
| Haftanın |
MullenLowe SSP3 Colombia
|
| Kampanya |
#SheSpeaks
|
| Reklamcı |
AB Inbev
|
| Marka |
Pony Malta
|
| Posted | Aralık 2020 |
| Sektör | Beers, Ciders, Lagers
|
| hikaye | We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want. |
| Sorun | TIK TOK is one of the most used platforms by girls and teenagers around the world, being a space where they follow profiles of women who end up becoming their role models. Women who influence from the way they dress to the way they talk. However, these role models sometimes do not help to release the empowerment that girls need. |
| Medya Türü |
İnteraktif
|
| Chief Executive Officer (CEO) |
Francisco Samper
|
| Yaratıcı Ajans Başkanı |
Carlos Andres Rodriguez Monroy
|
| Chief Operating Officer (COO) |
Juan Pablo García
|
| Chief Innovation Officer |
Camilo Plazas
|
| Yaratıcı Yönetmen |
Jorge Eliecer Pinto
|
| Yaratıcı Yönetmen |
Guillermo Siachoque
|
| Reklam Yazarı |
Laura Medina
|
| Müşteri Direktörü |
Fabiana Manzi
|
| Müşteri Temsilcisi |
Juan-Sebastián Arévalo
|
| Digital Director |
Jennifer Boshell
|
| Brand Manager |
Dubraska Arguinzonez
|
| Strateji Planlama |
Laura Torres
|
| Prodüktör |
Jose Vicente Altamar
|
| Animasyon |
Andrés Torres
|
| Animasyon |
Julián-David González
|
| Animasyon |
Javier Cáceres
|
| Animasyon |
Nicolás Fuenmayor
|
| Müzik |
Camilo-Andrés Medina
|