| Başlık | 6 Takes of Drama |
| Haftanın | Grey (Thailand) Ltd. |
| Kampanya | 6 Takes of Drama |
| Reklamcı | Dhospaak |
| Marka | Kulov |
| Posted | Mart 2021 |
| Sektör | Spirits, Fortified Wines |
| felsefe | In Thailand, a heavily Buddhist country, all alcohol advertising is highly regulated with very strict guidelines. Brands cannot communicate overtly the superiority of the product or come off as 'promoting drinking'. Kulov Vodka is smooth and superior for its 6 times distillation process. To say this, the strategy is to tie the message in with a problem that everyone can easily relate to: undistllled emotional posts on social media. Because we've all experienced impulsive posts (initiated by ourselves or others) that can cause unnecessary drama. Before you post something emotional, distilling your thoughts (6 times) will make sure conflicts can be easily avoided. The film ingeniously blends together the superiority of the product and a positive social message. |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Ajans Başkanı | Jureeporn Thaidumrong |
| Yaratıcı Ajans Başkanı | Asawin Phanichwatana |
| Yaratıcı Yönetmen | Asawin Phanichwatana |
| Yaratıcı Yönetmen | Jesse Wong |
| Sanat Yönetmeni | Pheraphas Jongphatcharanan |
| Reklam Yazarı | Jesse Wong |
| Chief Executive Officer (CEO) | Kanaporn Hutcheson |
| Chief Operating Officer (COO) | Thipayachand Hasdin |
| Prodüksiyon Şirketi | Happy Ending Fillm |
| Chairman | Thor Santisiri |
| General Manager | Kanokkorn Seehapan |
| Reklam Yazarı | Natthinee Ruengves |
| Reklam Yazarı | Pandarie Somjit |
| Group Account Director | Vorawan Kaewket |
| Müşteri Temsilcisi | Pitimon Protien |
| Planning Director | Jongkoch Dusittanakarin |
| Yönetmen | Nawapol Thamrongrattanarit |
| Prodüksiyon Şirketi Prodüktör | Pacharin Surawatanapongs |
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