El Hatillo District - "The Invisible Police"

J. Walter Thompson Caracas

J. Walter Thompson Caracas Caracas, Venezuela

9366

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: El Hatillo District
Ülke: Venezuela

Reklamcı: El Hatillo District

Başlık	The Invisible Police
Haftanın	J. Walter Thompson Caracas
Kampanya	The Invisible Police
Reklamcı	El Hatillo District
Marka	El Hatillo District
İlk Yayınlanma Tarihi	2016 / 5
Sektör	Government & Other Authorities
felsefe	The importance of police presence is something that everyone takes for granted, even the people from the most dangerous city in the world. How could they understand that more cops on the streets would in fact make a difference? J. Walter Thompson CCS and El Hatillo District made a social experiment to prove the essential role of the police in a district with really tough conditions. A group of restored police cars, previously out-of-service, were placed in the most dangerous district areas with no cops inside, only surveillance cameras. The initiative was called The Invisible Police. The police cars gave a feeling of safety to the people, they went back to the streets to enjoy the public spaces. The result caught the attention of the Venezuelan people in the middle of a tough social, economic and political crisis, and brought light to a matter that was unspoken: all cities need support from the National Government to have more real cops.
Sonuç	El Hatillo is a small but important district of Caracas, the Venezuelan capital with more than 11 homicides per day. The lack of policemen is something that happens throughout the city, but El Hatillo district has a worse situation. They should have 400 policemen, and they have less than 157. On top of that, they have a huge cemetery of out-of-service police cars and no budget to repair them. J. Walter Thompson decided to rescue those cars, restore their exteriors and use them again to fulfilled their mission of bring safety. The shocking video that recorded the results and the #MoreRealCops initiative went viral, having more than a million views in the first week and being on the top trending topics on social networks. A small district sparked a national debate that caught the attention of celebrities and national and international media. El Hatillo district also had a 30% increase in police recruitment. An invisible measure to attack a real problem, to make it visible once and for all.
Medya Türü	Web Film
Süre	150 seconds
Yaratıcı Yönetmen	Javier De Bourg
Yaratıcı Yönetmen	Sergio Sanchez
Reklam Yazarı	Sergio Sanchez
Reklam Yazarı	Jesus Franco
Reklam Yazarı	Leomary De Lima
Sanat Yönetmeni	Javier De Bourg
Sanat Yönetmeni	Agustin González
Sanat Yönetmeni	Alejandro Bolivar
Sanat Yönetmeni	Luis Rojas
Strateji Planlama	Gustavo Behrens
Müşteri Direktörü	Tatiana Ferro
Chief Executive Officer (CEO)	Roberto Pol
Prodüktör	Jessica Mejia
Prodüktör	Stefania Chehade
Social	Daniela Franco
Müşteri Temsilcisi	Anabel Salgueiro
CONTENT MANAGER	Jenire Sanchez
Social Creative	Astrid Machado
Editör	Luis Guerrero
Editör	Evans Briceno
Colourist	Blue Post
Animasyon	Yeixon Rodriguez
Prodüksiyon Sorumlusu	Laureano Frontado
Prodüksiyon Sorumlusu	Guillermo Perez
Prodüksiyon Şirketi	Whiskey Films
Prodüktör	Wendy Quila
Prodüktör	Pedro Rios
Prodüktör	Francisco Pareja
Prodüksiyon Sorumlusu	Juan Bernardo González
Görüntü Yönetmeni	Antonio Garcia
Yönetmen	Evans Briceno