| Başlık | Goodbye Rosie |
| Haftanın | AMV BBDO |
| Kampanya | Goodbye |
| Reklamcı | PC World Currys Megastores |
| Marka | Currys PC World |
| İlk Yayınlanma Tarihi | 2018 / 8 |
| Sektör | Drugstores, Specialty Stores |
| hikaye | We open on a mother sitting in the car with her daughter, saying a difficult goodbye. Rain pours down on the windows as she remembers the ups and downs of years gone by with warmth, affection and a little sadness. When it’s time to go, mum turns to directly address the laptop she was speaking to all along: ‘Still trading you in though’. |
| felsefe | This campaign aims to encourage students and parents to upgrade their laptops in preparation for the new term. In addition the campaign addresses the low inertia in the wider public to upgrade their laptop, by demonstrating just how easy it is to upgrade when you trade in your old laptop at Currys PC World. With parents and their kids typically finding it difficult to say goodbye to their old laptops, Currys PC World are trying to encourage them with a great trade-in offer. The campaign comprises of two TV ads and two others that will run on digital video. |
| Sorun | Get students and parents to upgrade their laptop for the new term, with a great trade-in offer. |
| Medya Türü | Television |
| Süre | |
| Ses Post Prodüksiyon | Jungle Studios |
| Prodüksiyon Şirketi | MindsEye |
| Reklam Sorumlusu | George Bramall |
| Reklam Sorumlusu | Pete Fennell |
| Reklam Sorumlusu | Anthony Burt |
| Business Affairs | Cate Killeen |
| Business Affairs | Ryan Reeves |
| Post Prodüksiyon | The Mill London |
| Prodüksiyon Şirketi Prodüktör | Hera King |
| Yönetmen | Jono Hunter |
| Medya Planlama | Emma Putnam |
| Medya Planlama | Tom Coles |
| Medya Ajansı | Blue449 |
| Ajans Prodüktörü | Polly Lowles |
| Ajans Prodüktörü | Yvonne Clayton |
| Yaratıcı Ekip | Oliver Frost |
| Yaratıcı Yönetmen | Andy Clough |
| Yaratıcı Yönetmen | Rich McGrann |
| Strateji Planlama | David Edwards |
| Strateji Planlama | Tom Claridge |
| Strateji Planlama | Jemima Maunder-Taylor |
| Müşteri Temsilcisi | Chris Taggart |
| Müşteri Temsilcisi | Alex Bird |
| Müşteri Temsilcisi | Chris Ferguson |
| Müşteri Temsilcisi | Charlotte Oram |
| Müşteri Temsilcisi | Hunter Evans |
More Work
SEE ALLWhatever the Reason
- MARKA:
- Macmillan Cancer Support
- HAFTANIN:
- AMV BBDO
Goodbye Clive
- MARKA:
- Currys PC World
- HAFTANIN:
- AMV BBDO