| Başlık | For Every Kind - Global |
| Haftanın | AMV BBDO |
| Kampanya | For Every Kind |
| Reklamcı | Royal Society for the Prevention of Cruelty to Animals International |
| Marka | RSPCA |
| İlk Yayınlanma Tarihi | 2024 / 4 |
| Sektör | Animal Rights/Safety/Adoption |
| Slogan | For Every Kind |
| felsefe | a new purpose was crafted to inspire people to support the RSPCA and the animal welfare cause: "Inspire everyone to create a better world for every animal." This purpose was then tested using the Loops technology platform, gathering feedback from thousands of individuals both within and outside the organisation. This ensured that the purpose truly reflected the RSPCA's values and would resonate with supporters, internal teams and the wider public. |
| Sorun | For more than two centuries, the RSPCA has been pushing boundaries and raising standards to help animals live fairer and better lives. Now, in a pivotal moment, the charity introduces a new strategy designed to respond to the growing challenges faced worldwide and inspire a million acts of kindness for animals. To define its next 200 years, the organisation has partnered with global branding agency Jones Knowles Ritchie (JKR) to unveil a new purpose, positioning and branding. The charity has also tasked creative agency AMV BBDO to bring its new strategy to life through a powerful and empathetic brand platform. JAA delivered the media strategy and buying, which includes TV, Cinema, OOH and Digital; a launch partnership with Channel 4, Studio Lambert and Gogglebox will kick off the campaign. |
| Medya Türü | Outdoor/Out of Home |
| Süre | |
| Reklam Sorumlusu | Olivia Reid |
| Reklam Sorumlusu | Louise Stevens |
| Reklam Sorumlusu | Zoe Lomax |
| Reklam Sorumlusu | Sarah Durbin |
| Yaratıcı Yönetmen | Jack Smedley |
| Yaratıcı Yönetmen | George Hackforth-Jones |
| Yaratıcı Ajans Başkanı | Nicholas Hulley |
| Yaratıcı Ajans Başkanı | Nadja Lossgott |
| Yaratıcı Ekip | Sophie Beard |
| Yaratıcı Ekip | Mike Kennedy |
| Designer | Kate Whitley |
| Agency Account Team | Alex Bird |
| Agency Account Team | Henrietta Corley |
| Agency Account Team | Georgia Phillips |
| Ajans Prodüktörü | Edwina Dennison |
| Ajans Prodüktörü | Tara Megson |
| Ajans Prodüktörü | Polly Lowles |
| Ajans Prodüktörü | Joe Sloane |
| Strateji Planlama | Margaux Revol |
| Strateji Planlama | Kerrie Boyes |
| Prodüksiyon Şirketi | Somesuch |
| Prodüksiyon Şirketi Prodüktör | Elly Camisa |
| Prodüksiyon Sorumlusu | Chris Watling |
| Yönetmen | Raine Miller |
| Post Prodüksiyon | Untold Studios |
| Post Prodüksiyon | Ella Glazer |
| Prodüksiyon Sorumlusu | Tom Igglesden |
| Yaratıcı Yönetmen | Tom Raynor |
| VFX Artist | Adam Grint |
| CG Lead | Kanishk Chouhan |
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