Waka Kotahi NZ Transport Agency - "Doors"

Clemenger BBDO

Clemenger BBDO Wellington, New Zealand

3107

Başlık	Doors
Haftanın	Clemenger BBDO
Kampanya	Doors
Reklamcı	New Zealand Transport Agency
Marka	Waka Kotahi NZ Transport Agency
İlk Yayınlanma Tarihi	2020 / 12
Sektör	Road Safety
Slogan	Drinking ? Don't drive.
hikaye	Every week, there are around 500 drink driving offences across New Zealand. While the message to not drink and drive is widely known, many of these drivers have developed a sense of complacency: “They know the drink-driving limits, know the Police are out there, and know that drinking increases their chances of crashing – but they’re still willing to take the chance” explains Rachel Prince, Waka Kotahi Principal Advisor Advertising, “They’ve made a habit of risking the unknown.” It’s these complacent drink drivers across New Zealand that DOORS confronts with the harsh reality that it could all go wrong in an instant. Showing a cross-section of Kiwis and some familiar drinking moments, the spot shows that bad ends to good nights don’t start the moment drink drivers skid off the road, get busted by the cops, or overshoot that corner. They’re triggered the moment they make the call to open their car door.
Medya Türü	İnteraktif
Süre	60 seconds
Medya Ajansı	OMD New Zealand
Prodüksiyon Şirketi	Goodoil Films
Yönetici Direktör	George Mackenzie
Prodüksiyon Sorumlusu	Andrew McLean
Görüntü Yönetmeni	Ginny Loane
Editör	Stewart Reeves
Online / VFX	Blockhead
Renkçi	Dave Gibson
Müzik	Cam Ballantyne
Fotoğrafçı	Steve Boniface
Yönetmen	Joel Kefali