| Başlık | The Teabag Collection |
| Haftanın | Accenture Song (formerly Kolle Rebbe) |
| Kampanya | The Teabag Collection |
| Reklamcı | Hälssen & Lyon |
| Marka | Hälssen & Lyon |
| İlk Yayınlanma Tarihi | 2017 / 3 |
| Sektör | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| hikaye | Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continued support from their long-standing customers, that’s why we created a special direct mailing to thank them for their ongoing commitment: The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. To bring this project to life, we worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to long-standing customers. In addition to that, they made their public premiere at Berlin Fashion Week, Germany’s most important fashion event. Where they quickly grabbed the attention of fashion lovers and bloggers. |
| Medya Türü | Packaging, Branding & Design |
| Süre | |
| Daha fazla bilgi | www.teabagcollection.com |
| Prodüksiyon Şirketi | Xxx |
| Prodüksiyon Şirketi | Korefe |
| Public Relations Agency | Michelberger Pr |
| Prodüksiyon Şirketi | Rts Scholz Gmbh |
| Yaratıcı Yönetmen | Sascha Hanke |
| Music & Sound Design | Hastings |
| Head of Design | Christian Doering |
| Yaratıcı Yönetmen | Alexander Michaelsen |
| Yaratıcı Yönetmen | Tim Esser |
| Grafik Tasarım | Mitja Schneehage |
| Retouch Artist | Tommy Szewczuk |
| Müşteri Temsilcisi | Isabell Wust |
| Ajans Prodüktörü | Ricarda Brieden |
| Prodüksiyon Sorumlusu | Martin Luhe |
| Artwork | Roy Philipp |
| Fotoğrafçı | Imke Jansen |
| Tasarımcı | Ayzit Bostan |
| Yönetmen | Fabian Frinzel |
| Kamerasaman | Alexander Hildenberg |
| Sound Designer | Oscar Meixner |
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