Dettol - "Dettol 3"

McCann London

McCann London London, United Kingdom

2565

Başlık	Dettol 3
Haftanın	McCann London
Kampanya	Helping Protect What We Love Since 1933
Reklamcı	Reckitt Benckiser
Marka	Dettol
İlk Yayınlanma Tarihi	2021 / 6
Sektör	Hygiene & Personal Care Products
hikaye	the integrated campaign reveals a new documentary-style approach for Dettol. At its centre are three 60” brand films, showcasing authentic, real-life stories of determination and commitment to the things that matter. The films star Ben and Alex, bike-mad brothers from Nottingham; Yasmin, the empowered heroine of The Saltley Stallions Women’s Football Club; and Catlin Leigh, rising Lancastrian judo star.
felsefe	Dettol’s new UK brand campaign encourages us to tap into the passions that make us truly happy - and protect what we love doing most.
Medya Türü	Billboard
Süre	60 seconds
Prodüksiyon Şirketi	MindsEye
Ses	Wave Studios
Yönetmen	MINDCASTLE
Post Prodüksiyon	Absolute
Marketing Manager	Luca Tamagni
Brand Manager	Justyna Dadal
Brand Manager	Hattie Lanz
Prodüksiyon Şirketi	CRAFT
Agency TV Producer	Elin Tiberg
Yaratıcı Yönetmen	Matt Crabtree
Yaratıcı Ekip	Richard Holmes
Yaratıcı Ekip	Simon Lotze
Managing Partner	Kate Modeland
Direktör	Naomi Beaumont
Global Strategy Director	Karen Crum
Strateji Planlama	Matilda Ruffle
Strateji Planlama	Ipeknaz Erel
Müşteri Direktörü	Elena Kalogeropoulos
Müşteri Temsilcisi	Sophie Grierson