Başlık | Diesel Jogg Jeans Responsive Lookbook |
Brief | To show how well Diesel’s Jogg Jeans move with your body, the brand hired a contortionist and tested the limits of responsive technology. When website visitors manipulate the browser window, the Diesel-clad contortionist expands and contacts within the display window, stretching into full splits as the window enlarges and compressing into a human ball as the window shrinks. All the while looking pretty comfortable in his Jogg Jeans. |
Haftanın | FRED & FARID Shanghai |
Kampanya | Diesel Jogg Jeans Responsive Lookbook |
Reklamcı | Diesel |
Marka | Diesel |
İlk Yayınlanma Tarihi | 2016 / 7 |
Sektör | Clothing |
hikaye | FRED & FARID HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEAN MEANWHILE IS ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY. WE HAVE CREATED THE RESPONSIVE BODY ; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY. WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW |
Medya Türü | E-Commerce |
Süre | |
Daha fazla bilgi | www.dieseljoggjeans.com |
Sanat Yönetmeni | Laurent Leccia |
Fotoğrafçı | Pierrick Jegou |
Ajans Prodüktörü | Juni Zhu |
Müşteri Direktörü | Claudia Anegon |
Müşteri Direktörü | Adam Nait |
Müşteri Direktörü | Mylene Boutonnet-Tranier |
Yaratıcı Ajans Başkanı | Frédéric Raillard |
Yaratıcı Ajans Başkanı | Farid Mokart |
Yaratıcı Yönetmen | Feng Huang |
Yaratıcı Yönetmen | Laurent Leccia |
Reklam Yazarı | Nix Xiong |
Sanat Yönetmeni | Laurent Leccia |
Prodüktör | Juni Zhu |
Agency Digital Producer | Pauline Salendre 薄琳 |
Agency Digital Producer | Erick Alonso |
Developer | Yannick Landry |
Brand Supervisor | Christophe Archaimbault |
Brand Supervisor | Tracy Wang |
Agency supervisor | Claudia Anegon |
Agency supervisor | Adam Nait |
Agency supervisor | Mylene Boutonnet-Tranier |